Why You Need a VOICE MARKETING Strategy

TL;DR

Voice is a powerful and accessible form of communication that is more easily understood by our brains than written text, making it crucial for brands to develop a voice marketing strategy.

Transcript

hi I'm Emily bender I'm a marketing consultant and I help brands with voice marketing related to voice search and voice first we have to go back to the basics of comprehension why is voice so powerful and helpful for marketing and for brands because people can understand your message in a very accessible seamless and low calorie burning way by that... Read More

Key Insights

• 😯 Our brains comprehend natural speech more easily than written text, making voice a powerful and helpful tool for marketing and brands.
• 💁 Voice technology provides accessibility to information, making it more inclusive and empowering for those who are not natural readers.
• 💁 Utilizing voice marketing, such as flash briefings, can be more powerful and effective in reaching and engaging with customers than traditional forms of advertising.
• 👻 Voice marketing allows brands to deliver their message in a warm and human voice, creating a more personal and impactful experience for consumers.
• 🎯 The development of a voice marketing strategy is crucial for brands to stay relevant and reach their target audience effectively.
• 💁 Voice technology is the future of how people will search for information, making it essential for brands to adapt and embrace voice marketing.
• 🍝 Voice marketing is a non-negotiable strategy, similar to the importance of having a Facebook strategy in the past.

Questions & Answers

Q: Why is voice such a powerful tool for marketing and brands?

Voice allows people to understand messages in a seamless and low-calorie burning way. Our brains comprehend natural speech more easily than written words, making voice marketing highly impactful and accessible.

Q: How does voice marketing help address the discrimination in our education system?

Voice technology provides accessibility to information for people who are not natural readers, including those with dyslexia. By utilizing voice marketing, brands can create a more inclusive and empowering experience for all consumers.

Q: How does voice marketing differ from traditional forms of advertising?

Voice marketing, especially through platforms like flash briefings, allows brands to deliver their message in a warm and human voice. This direct audio communication is more powerful and engaging than text-based advertisements.

Q: Why is developing a voice marketing strategy non-negotiable?

Voice technology is the future of how people search, and having a voice marketing strategy is crucial for brands to stay relevant and reach their target audience effectively. Just like having a Facebook strategy was important several years ago, voice marketing is now essential.

Summary & Key Takeaways

• Our brains comprehend natural speech much more easily than written text, making voice an incredibly powerful and helpful tool for marketing and brands.

• Voice technology provides accessibility to information for those who are not natural readers, making it a more inclusive way to communicate and receive messages.

• Utilizing voice marketing, such as flash briefings, can be more powerful and effective in reaching and engaging with customers than traditional forms of advertising.