How to Sell Your Fashion Line: Private Label

TL;DR

Private label in the garment industry refers to when a designer produces a product for a customer to sell under their own label.

Transcript

okay hey party people it's hot it falls in my studio right now so you're just going to have to put up with the fanny question of the day is what is private label okay when a designer produces a garment or accessory as a private label project it means that the products will carry not the designers label or name but the label or name of the customer ... Read More

Key Insights

• 🤝 Private label is a common and legitimate business deal in the garment industry.
• 💪 Retailers often have their own private label brands to offer their customers and establish a stronger relationship with them.
• 👶 Private label offers benefits for both designers and customers, such as increased orders and the opportunity to test new categories of products.

Questions & Answers

Q: What is private label in the garment industry?

Private label in the garment industry refers to when a designer produces a product for a customer to sell under their own label, instead of the designer's label.

Q: Are private label deals shady?

Private label deals are not shady as long as the customer is upfront about putting their label on the product and the designer agrees to it. It becomes shady when the customer buys products, removes the designer's label, and sells them as their own.

Q: Why would a designer agree to a private label deal?

Private label offers benefits for the designer, such as increased orders and the opportunity to establish a working relationship with a retailer. It can also be a foot in the door to later sell products with the designer's own label in the customer's store.

Q: What are the benefits for the customer in a private label deal?

Customers benefit from private label by being able to sell products without going through the product development and production process. It allows them to offer new categories of products without investing in new resources.

Summary & Key Takeaways

• Private label is a common business deal in the garment industry where a designer produces a product for a customer to sell under their own label.

• Customers often request small changes to the designer's product, such as color or size, to distinguish it from the designer's own label.

• Private label offers benefits for both the designer and the customer, such as increased orders and establishing working relationships.