What's New in Social Media Marketing Right Now? September 2024

TL;DR

Latest updates in social media marketing for September 2024.

Transcript

Hello, hello. Welcome back. Let's talk about what's going on in the world of social media marketing right now. We'll start with Instagram. Instagram has made some updates to their carousel feature, which is a very popular format posting format that was introduced in 2017. Up until this point, you could add up to 10 photos and videos and add them in... Read More

Key Insights

• Instagram has expanded its carousel feature, allowing up to 20 photos and videos per post, enhancing user engagement and content sharing.
• Instagram is testing a vertical grid layout to better accommodate the vertical format of most photos and videos, aligning with current user posting trends.
• TikTok is piloting Amber Alerts in Texas, integrating important safety notifications directly into the app to reach a younger audience.
• YouTube has become the first streaming platform to surpass 10% of TV viewership, highlighting its growing dominance in the streaming market.
• LinkedIn has launched in-feed video carousels, creating new opportunities for content creators to engage with a professional audience.
• TikTok introduces custom AI voiceovers, allowing users to create personalized voiceovers for their videos, potentially revolutionizing content creation.
• Threads is exploring advertising options as part of its monetization strategy, despite no immediate timeline for implementation.
• The FTC is cracking down on fake reviews and inflated social media influence, emphasizing the importance of authenticity in digital marketing.

Questions & Answers

Q: What changes has Instagram made to its carousel feature?

Instagram has updated its carousel feature, allowing users to include up to 20 photos and videos in a single post, doubling the previous limit of 10. This change aims to enhance user engagement by providing more flexibility in content sharing and storytelling within a single post.

Q: How is TikTok contributing to public safety in Texas?

TikTok is piloting a program in Texas that integrates Amber Alerts into its app. This initiative aims to leverage TikTok's wide reach among younger audiences to disseminate important safety notifications about missing minors more effectively, potentially increasing the chances of a successful resolution.

Q: What new feature is LinkedIn introducing to its platform?

LinkedIn has introduced in-feed video carousels, which allow users to upload and share vertical videos in a carousel format. This feature is designed to make the platform more engaging and appealing, particularly to younger users who are accustomed to consuming content in a vertical video format.

Q: What significant milestone has YouTube achieved in the streaming industry?

YouTube has become the first streaming platform to surpass 10% of TV viewership, according to a Nielsen report. This milestone underscores YouTube's growing influence and dominance in the streaming market, as it continues to capture a significant share of viewers' attention.

Q: How is the FTC addressing fake reviews and social media influence?

The FTC has implemented new rules to ban fake online reviews and inflated social media influence, effective in October. These rules aim to ensure authenticity and transparency in digital marketing by prohibiting the use of AI-generated fake reviews and the purchase of fake followers or engagement.

Q: What is TikTok's new AI voiceover feature?

TikTok's new AI voiceover feature allows users to create a digital version of their own voice for use in video voiceovers. This feature provides content creators with a convenient way to add voiceovers without recording each time, potentially streamlining the content creation process.

Q: What potential monetization strategy is Threads exploring?

Threads is exploring the introduction of ads as part of its monetization strategy. While there is no immediate timeline for implementation, this move is anticipated as part of Threads' efforts to generate revenue and sustain its platform operations.

Q: What is the significance of TikTok's new group chat feature?

TikTok's new group chat feature allows users to create group chats with up to 32 participants, enabling them to share and discuss content directly within the app. This feature aims to enhance community building and user engagement by keeping conversations and interactions within TikTok's ecosystem.

Summary & Key Takeaways

• Instagram has made significant updates to its features, including expanding carousel posts to 20 images and testing a vertical grid layout to better fit the vertical format of most uploads.

• TikTok is integrating Amber Alerts and introducing custom AI voiceovers, while also rolling out group chats to enhance user engagement and content sharing.

• YouTube continues to grow, surpassing 10% of TV viewership, and LinkedIn is adopting video carousels, while the FTC cracks down on fake reviews and social media influence.