Too Many Apps for That | Gabe Zichermann | Big Think

TL;DR

Marketing success relies on organic growth, traditional PR, and post-mistake resilience.

Transcript

the marketing plan for be me really was organic and focused on the virality of our product but i'm also a big believer in sort of traditional pr in quotes and i think that includes getting blog coverage and getting you know media coverage if you make apps for mobile devices probably the most meaningful coverage that you can get is being featured in... Read More

Key Insights

• 😊 Organic growth and traditional PR are essential for marketing success.
• 😀 Featured in app stores and media coverage can provide vital exposure.
• 👋 Success in new technology platforms often shifts to the second wave of developers.
• ❓ Learning from mistakes and moving on positively is crucial for personal growth.
• 👨‍💼 Dwelling on not being liked in business contexts can hinder progress.
• 🪡 Focus on creating quality products, understanding customer needs, and continuous improvement.
• 💨 Acknowledging mistakes and turning away from them is a sign of intelligence.

Questions & Answers

Q: What role did organic growth and traditional PR play in the success of Be Me?

Organic growth and traditional PR, like being featured in app stores and media coverage, were crucial for the initial success and visibility of the Be Me product.

Q: How does the speaker view the success timeline for early developers on new technology platforms?

The speaker highlights that while early developers may have success in initial launches, sustained success usually comes from the second group of developers who emerge after the initial wave.

Q: What advice does the speaker give to app developers looking for success in the current market?

The speaker advises app developers to focus on creating quality products, understanding customer needs, and continuous improvement, as hitting a million-dollar success with a single app is rare.

Q: How does the speaker reflect on a past business meeting where he was not well-received?

The speaker acknowledges the mistake of dwelling too much on not being liked by someone in a business context, emphasizing the importance of learning from such experiences and moving on positively.

Summary & Key Takeaways

• The speaker discusses the organic and traditional PR aspects of the successful marketing plan for Be Me.

• Being featured on platforms like the iTunes App Store and media coverage played a significant role in product visibility.

• The importance of acknowledging mistakes, learning from them, and moving forward in business is emphasized.