Facebook Taking Over Instagram? + LinkedIn Services for Freelancers… SOCIAL NOTES

TL;DR

Discusses Facebook's changes, LinkedIn's new feature, and Twitter's update.

Transcript

hello everyone and welcome to another episode of social notes heads up advertisers Facebook is shrinking mobile newsfeed ad space so on August 19th which is just a couple of days away now Facebook is going to be rolling out updates to the mobile news feed post and ad formats they'll be going from a 2/3 aspect ratio to 4/5 so what this means for you... Read More

Key Insights

• Facebook is updating its mobile news feed ad formats, shifting from a 2/3 aspect ratio to a 4/5 ratio, impacting advertisers by reducing text space to three lines.
• Instagram and WhatsApp will include 'from Facebook' in their names, highlighting Facebook's ownership and potentially affecting brand perception.
• Twitter is testing a new content filtering system for message requests, aiming to reduce offensive messages and improve user experience.
• Instagram will now allow users to report false information, a move towards combating fake news, especially relevant with upcoming elections.
• LinkedIn is introducing a new feature for freelancers to showcase services on their profiles, enhancing opportunities for small business owners.
• The gig economy is expanding, and LinkedIn's new feature could support freelancers and small business owners by providing more visibility.
• Opening Twitter DMs can be beneficial for businesses to communicate directly with their audience, thanks to improved filtering systems.
• The importance of building an email list and having a website is emphasized as social media platforms evolve and change their rules.

Questions & Answers

Q: What changes is Facebook making to its mobile news feed?

Facebook is altering its mobile news feed ad formats by changing the aspect ratio from 2/3 to 4/5. This adjustment reduces the text space available to advertisers from seven lines to three. Advertisers will need to adapt their content to fit these new constraints, particularly for vertical videos.

Q: Why is Instagram adding 'from Facebook' to its name?

Instagram is adding 'from Facebook' to its name to emphasize Facebook's ownership. This branding change is part of Facebook's strategy to take more credit for its investments in its subsidiaries. While immediate changes are minimal, it highlights Facebook's influence over Instagram and WhatsApp.

Q: What is Twitter's new content filtering system?

Twitter's new content filtering system is designed to manage message requests by separating potentially offensive messages into a different inbox. This system aims to reduce the prevalence of hate speech and offensive content, making the platform more user-friendly and encouraging more open DMs.

Q: How does Instagram's new reporting option work?

Instagram's new reporting option allows users to report false information, a step towards addressing fake news. Previously, users could only report content for bullying, hate speech, or graphic violence. This change aims to improve content accuracy, especially with the upcoming election season.

Q: What is LinkedIn's new feature for freelancers?

LinkedIn's new feature allows freelancers to add services to their profiles, similar to how skills are displayed. This feature aims to provide more visibility and opportunities for freelancers and small business owners, supporting the growing gig economy by enhancing their presence on the platform.

Q: How can opening Twitter DMs benefit businesses?

Opening Twitter DMs can benefit businesses by providing direct communication channels with their audience. With Twitter's improved content filtering system, businesses can engage with customers without fearing offensive messages, making it easier to build relationships and address customer inquiries.

Q: Why is building an email list important?

Building an email list is crucial because it provides a direct line of communication with your audience, independent of social media platforms. As platforms frequently change their algorithms and rules, having an email list ensures you retain control over your audience engagement and marketing efforts.

Q: What is the significance of LinkedIn's feature for the gig economy?

LinkedIn's feature for showcasing services is significant for the gig economy as it provides freelancers and small business owners with a platform to highlight their offerings. This increased visibility can lead to more opportunities and clients, supporting the growing trend of freelancing and side hustles.

Summary & Key Takeaways

• Facebook is updating its mobile news feed ad format, reducing text space and requiring adjustments for vertical videos. Instagram and WhatsApp will add 'from Facebook' to their names, though immediate changes are minimal. Advertisers need to adapt to these changes for continued effectiveness.

• Twitter is testing a content filtering system for message requests to reduce offensive messages, which could encourage more users to open their DMs. Instagram adds a false information reporting option, aiming to combat fake news, especially with upcoming elections in mind.

• LinkedIn introduces a feature for freelancers to showcase services on their profiles, supporting the growing gig economy. Building an email list and having a website is crucial as social media platforms evolve. The video discusses these updates and their implications for users and businesses.