Gamification Revolution | Gabe Zichermann | Talks at Google

TL;DR

Gamification is being recognized as a key tool for engagement and behavior change, especially with the new generation of consumers.

Transcript

MALE SPEAKER: He's authored three books on gamification, including the newest one which is just coming out, "The Gamification Revolution, How Leaders Leverage Game Mechanics to Crush the Competition." So you should pick that up. He blogs for sites like Huffington Post and Mashable. He's given numerous talks, including a really great Ted talk for Te... Read More

Key Insights

• 👶 Gamification is a powerful tool for engagement and behavior change, especially with the new generation of consumers.
• 🥺 Designing gamified experiences with feedback, friends, and fun can lead to long-term engagement.
• ❓ Gamification can be used in a variety of industries and situations, from marketing to human resources and enterprise processes.
• 👤 By focusing on mastery and giving users a sense of control, gamification can help individuals overcome addictive behaviors.
• 🪛 Implementing gamification in an enterprise requires considering employees as consumers and designing experiences that drive engagement.

Questions & Answers

Q: Can gamification be applied to any problem?

Gamification can be used in a wide range of industries and situations to engage users and change behavior. However, it is important to design experiences that are meaningful and exciting for the specific users and context.

Q: How can gamified experiences be designed for long-term engagement?

It is important to continuously update and evolve gamified experiences to keep users engaged. Creating experiences that offer feedback, friends, and fun can help maintain long-term engagement. Additionally, providing a sense of mastery can further enhance engagement.

Q: Can gamification be used to reduce engagement in addictive behaviors?

Gamification has been successfully used in behavior cessation programs like Alcoholics Anonymous and Weight Watchers. By providing feedback, goals, and rewards, gamification can help individuals change addictive behaviors.

Q: What are the stumbling blocks in implementing gamification in an enterprise?

One common mistake in enterprise gamification is forcing employees to use the system without considering their preferences and engagement. It is important to design gamified experiences with employees as consumers in mind, providing feedback, friends, and fun to drive engagement.

Q: How can gamification be used to engage individuals who have already maxed out their engagement in other activities?

Gamification is an ongoing process that requires continuous enhancements and updates. As the market is still fairly open, there are plenty of opportunities to engage individuals who have reached their limits in other activities. It is a matter of providing meaningful and exciting experiences that capture their attention.

Summary & Key Takeaways

• Games have a profound effect on the brain, rewiring it and affecting behavior through the process of intrinsic reinforcement.

• Games can make people smarter and improve problem-solving skills.

• Gamification is being used by businesses in various industries to engage users, change behavior, and gain a competitive advantage.