Why BIxst Chose To Partner With Red Bull Records Over A Major Label

TL;DR

Blast Music label partners with Red Bull for distribution and business support, leveraging their global reach and non-recoupable expenses.

Transcript

all right guys welcome back this is our second home which is quickly becoming our first home yeah all the time now we're in La residents and we got a special special episode so by now this show that we have done will already have happened so you would have known that we had a special performance from one of my favorite artists blast legendary perfo... Read More

Key Insights

• 🏷️ Red Bull's partnership offers Blast Music label access to global distribution channels and resources that traditional music labels may lack.
• 👻 The label's partnership with Red Bull allowed them to start investing in ventures and acquisition opportunities immediately.

Questions & Answers

Q: How did Blast and his partners meet and decide to work together?

Blast met Victor at a studio in Culver City, where they came up with a content calendar. Carl reached out to Blast via Instagram, and despite growing up in the same neighborhood, they didn't know each other.

Q: What was the motivation behind starting Blast Music label?

The label started as a way for Blast to represent himself, following the idea that it's better to be represented by a company rather than as an independent artist.

Q: What are the responsibilities of each partner in the label?

Victor is the label's president and Blast's manager. Carl is the CEO, co-founder, and also serves as Blast's attorney.

Q: How did the partnership with Red Bull come about?

Red Bull approached the label with a partnership proposal, and they saw the opportunity for global distribution and access to resources that a music label might not provide.

Summary & Key Takeaways

• Blast Music label, founded in 2017, initially started as a representation for the artist Blast himself.

• The label partnered with Red Bull, a non-music company, due to their global presence and access to various outlets and sponsorships.

• The partnership allowed the label to obtain overhead support, build their company, and sign other artists.