Founder Fireside: Metafy and Seven Seven Six

TL;DR

Medify is a video game coaching platform that helps gamers improve their skills and potentially turn their passion into a career.

Transcript

oh this is so intimate oh yeah it is yeah I love this just come up here with us at this point we're just having to chat I was just saying when in doubt we should just do like a Smash tournament right here I would lose but I would lose gracefully because the joy of video games is just playing them except if you are training with medify and being a p... Read More

Key Insights

• 🤩 Building in public, transparency, and authenticity are key principles at Medify. They believe it creates trust with their customers and community.
• 😨 Layoffs can be challenging but can also be an accelerator for a company if done quickly, efficiently, and with care.
• 🤵 Diversity, equity, inclusion, and accessibility are important values for Medify, although they acknowledge there is still room for improvement in their efforts.
• 👨‍💼 Founders should focus on being excellent storytellers to convey the potential of their business, especially in the early stages when they may not have a solid business model yet.

Questions & Answers

Q: How did Medify come up with the idea for a video game coaching company?

The founder, who has been a competitive gamer for most of their life, saw an opportunity to monetize their skills and coaching abilities when someone asked them to teach. This sparked the idea for Medify.

Q: How does Medify differentiate itself from other gaming platforms like YouTube and Twitch?

Medify focuses specifically on coaching and improving gameplay skills, rather than just providing entertainment. It offers personalized coaching and feedback to help gamers reach their full potential.

Q: How does Medify prioritize diversity, equity, inclusion, and accessibility?

The company acknowledges the importance of these values and is striving to do better in terms of building a diverse team and creating an inclusive community. They are actively working on sourcing diverse leaders and ensuring fair compensation for their coaches.

Q: What advice would you give to founders looking for funding?

Seek out investors who are values-aligned and can genuinely support and accelerate your business. Be relentless and intentional in your conversations, and don't be discouraged by rejections. Also, continue building and refining your storytelling skills to effectively convey the potential of your business to investors.

Summary & Key Takeaways

• Medify was founded by a former professional gamer and a lead designer at Groupon who realized the need for video game coaching.

• The platform offers coaching services for various video games, allowing gamers to improve their skills and potentially make money doing what they love.

• The company has experienced both success and challenges, including layoffs, but remains committed to building an authentic and inclusive community.