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Breadpig: Saving the World by Taking Geeks' Money

277 views
•
June 14, 2011
by
Big Think
YouTube video player
Breadpig: Saving the World by Taking Geeks' Money

TL;DR

Transforming geeky products into charitable donations through a social enterprise model inspired by Newman's Own.

Transcript

well I finally boiled this down into something that I'm pretty happy with in terms of elevator pitch so I basically wanted to create a Newman's Own for nerds so Paul Newman started this company Newman's Own a while back to create salad dressing because he thought all salad dressing sucked and he wanted to make a salad dressing that was good and all... Read More

Key Insights

  • 🙈 Social enterprises can leverage capitalism for philanthropic purposes, as seen in Bread Pig's model inspired by Newman's Own.
  • 🥶 Creating geeky products as a form of validation in the free market system can lead to impactful charitable donations.
  • 🪛 Partnering with organizations like Room to Read and the SF SPCA can help support literacy and animal welfare while driving market growth.
  • 🏍️ By giving back to the community, social enterprises like Bread Pig can create a positive cycle of impact and sustainability.
  • 🦃 The success of Bread Pig's products highlights the potential for combining consumer demand with charitable giving.
  • 😤 Bringing in experienced team members and expanding outreach to projects like XKCD Schools in Laos can further enhance the social impact.
  • 🥺 Drawing inspiration from successful philanthropic models, such as those led by famous figures like Paul Newman, can guide the growth and sustainability of social enterprises.

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Questions & Answers

Q: How did Bread Pig come up with the idea of creating a social enterprise for geeks?

Bread Pig was inspired by Newman's Own, wanting to create geeky products that would be popular in the free market system and generate profits for charitable donations.

Q: What are some of Bread Pig's successful products?

Bread Pig's successful products include magnetic poetry with LOL magnets and the XKCD book, which have helped raise significant funds for donations to charity.

Q: How does Bread Pig support literacy and animal adoption organizations?

Bread Pig donates profits from their products to organizations like Room to Read and the SF SPCA, aiming to promote literacy and increase pet adoptions while expanding their market share.

Q: What are Bread Pig's future plans for growth and impact?

Bread Pig aims to continue growing their social enterprise, supporting more causes, and expanding their reach while drawing inspiration from successful philanthropic models.

Summary & Key Takeaways

  • Inspired by Newman's Own, Bread Pig creates geeky products to generate profits for donations to charity.

  • Their successful products include magnetic poetry with LOL magnets and the XKCD book.

  • By supporting literacy and animal adoption organizations, Bread Pig aims to create a positive impact while growing their market.


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