This Week in Startups - Jim Lanzone, CEO of Clicker

TL;DR

In this episode of This Week in Startups, Jason Calacanis interviews Jim Lanzone, CEO of Clicker, about the challenges of running a startup and the future of the entertainment industry.

Transcript

I got the shine thr your hands up in the got for m I get sh hello everybody and welcome to another this week in startups this is not a bonus episode this is an early episode you're not getting a bonus episode this week uh you've gotten far too many bonus episodes how many bonus episodes have we done at this point uh three or four three or four bonu... Read More

Key Insights

• 😮 The entertainment industry is undergoing significant changes, with the rise of online content and the need for improved content management and distribution.
• 😀 Clicker aims to solve the challenges faced by content-centric companies by providing a comprehensive platform for content management and supply chain automation.
• 💗 The market for online premium content is growing, and Clicker is well-positioned to capitalize on this trend by offering a user-friendly search and discovery platform.
• 🐕‍🦺 Clicker's revenue model is based on the software-as-a-service (SaaS) model, with pricing tailored to the specific needs of different industries within the entertainment sector.
• 🙊 International expansion is a priority for Clicker, and they plan to target English-speaking markets initially, followed by European and Asian markets.

Questions & Answers

Q: How does Clicker differentiate itself from other content management platforms in the entertainment industry?

Clicker stands out by offering an all-in-one solution that combines content management, supply chain automation, and metadata management. It also has a comprehensive database of available online content and provides users with a navigational device to find and discover shows.

Q: What is Clicker's revenue model and pricing strategy?

Clicker uses a software-as-a-service (SaaS) model and offers two pricing methodologies depending on the client's industry. For movie and television industries, they charge on an ala carte per-action basis, whereas for the music industry, they charge a flat rate based on the number of assets in the system.

Q: How does Clicker plan to overcome the lack of technological sophistication in the entertainment industry?

Clicker focuses on educating and onboarding clients who might not be technologically savvy. They provide a user-friendly interface and offer support to ensure a smooth transition. Additionally, they are targeting clients who have shown interest in adopting innovative solutions.

Q: What is Clicker's expansion plan for international markets?

Clicker plans to expand internationally, starting with the UK and then targeting other English-speaking countries. They are also considering broader expansion in Europe before moving into Asian markets.

Summary & Key Takeaways

• Jim Lanzone discusses his journey from being the CEO of ask.com to founding Clicker, a company that provides content management and supply chain automation for the entertainment industry.

• Lanzone highlights the challenges faced by content-centric companies in managing and distributing their content to various partners with different requirements.

• Clicker aims to streamline the process by providing a web-based platform where content managers can access, transcode, and distribute content to their partners efficiently and cost-effectively.