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LAUNCH: Trailerpop's changing the movie landscape

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•
March 7, 2013
by
PandoDaily
YouTube video player
LAUNCH: Trailerpop's changing the movie landscape

TL;DR

Trailer Pop is a platform that gamifies movie discovery by allowing users to watch trailers, answer questions, and win prizes, creating a more engaging movie watching experience.

Transcript

John over here he has a company called trailer pop tapping into a multi-billion dollar industry the movie industry and you're pretty much gamifying the movies and in hopes of increasing traffic and helping to maintain the the audience and actually continue to build the audience for Hollywood correct that's exactly right I think we would like to ext... Read More

Key Insights

  • 🎥 Trailer Pop aims to revolutionize movie discovery by combining gaming elements with movie trailers, creating a more interactive and engaging experience for users.
  • ✋ The platform provides a one-stop shop for consumers to discover, engage, and learn more about movies, eliminating the need to visit multiple websites.
  • 🎥 Trailer Pop's social discovery feature allows users to connect with friends and discover movies based on their recommendations, making movie watching a more social experience.
  • 🛀 The platform has the potential to expand to other categories beyond movies, such as TV shows, travel, and cooking, by applying the same gamification and discovery principles.

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Questions & Answers

Q: How does Trailer Pop gamify movie discovery?

Trailer Pop gamifies movie discovery by allowing users to watch trailers, answer questions, and compete in contests to win prizes. This interactive experience keeps users engaged and encourages them to learn more about the movies they are watching.

Q: How does Trailer Pop benefit movie studios?

Trailer Pop provides a platform for movie studios to engage with their audience and drive traffic to their websites. By offering a more immersive and interactive movie discovery experience, Trailer Pop helps studios maintain and build their audience.

Q: How does Trailer Pop incorporate social discovery?

Trailer Pop allows users to connect with their friends and share their movie preferences. This social discovery feature helps users discover new movies based on recommendations from their friends and creates a more personalized movie watching experience.

Q: How does Trailer Pop monetize its platform?

Currently, the platform is free to use, but Trailer Pop plans to monetize through advertising and affiliate commerce partnerships with platforms like Fandango, Hulu, iTunes, and Amazon. They also plan to offer sponsored campaigns and earn revenue from ticket purchases made through their platform.

Summary & Key Takeaways

  • Trailer Pop is a platform that combines gaming and movie discovery to engage users and increase audience for the movie industry.

  • The platform offers interactive trailers, contests, and social discovery features to make movie watching more fun and immersive.

  • Trailer Pop aims to drive traffic to movie websites by providing a one-stop shop for consumers to discover, engage, and learn more about movies.


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