Lewis Howes Asks Should I Sell Books on Instagram or Facebook?

TL;DR

In this video, Gary Vee advises on leveraging Instagram ads and personal connections to maximize book launch success.

Transcript

garyvee what's up Louis house here from the school of greatness podcast big fan of the askgaryvee show keep it up love what you're doing I've got a two-part question for you and it's geared around selling books I've got a big book launch coming out in October and the fall it's called the school of greatness very excited about it and I've got two-pa... Read More

Key Insights

• 🫠 Instagram ads may hold potential for book promotion, but uncertainties make Facebook a safer bet.
• 😑 Personalized emails and genuine interactions are crucial for generating pre-orders.
• 🥺 Bulk emails lack personalization and rarely lead to conversions.
• 🥺 Building relationships and leveraging personal connections can lead to significant book sales.
• 🙃 Spending time on individual emails and follow-ups with potential buyers yields positive results.
• 💌 Offering the option to say "no" in the email empowers potential buyers and creates a more honest and respectful relationship.
• ❓ Utilizing a customer relationship management (CRM) system to manage personal connections can streamline the process of reaching out individually.

Questions & Answers

Q: Should I invest in Instagram or Facebook ads for my book launch?

While Instagram may seem attractive, Gary Vee recommends allocating 50% of your advertising budget to Facebook due to uncertainties about Instagram's ad reach.

Q: How can I get 10,000 pre-orders through bulk orders?

Gary Vee suggests leveraging personal connections by sending individual emails highlighting past interactions, emphasizing the importance of personalized communication rather than generic bulk emails.

Q: Is it worth the effort to send individual emails?

Yes, the effort of sending personalized emails is worth it as it gives a personal touch, reminds people of genuine connections, and increases the likelihood of generating pre-orders.

Q: How do I convince people to buy my book in the email?

Gary Vee recommends not pressurizing others to buy your book. Instead, focus on reminding them of the genuine interactions and let them make their own decision to support you.

Summary & Key Takeaways

• The speaker, Louis, asks Gary Vee for advice on promoting his upcoming book launch using Instagram ads and getting 10,000 pre-orders through bulk orders.

• Gary Vee suggests that while Instagram is a promising platform, due to uncertainty about its advertising potential, he recommends focusing on Facebook for book promotion.

• Gary Vee advises Louis to utilize personal connections and send individualized emails to build relationships and generate pre-orders.