How to Create Content That Attracts Backlinks [7.2]

TL;DR

Learn strategies to create content that attracts backlinks.

Transcript

Part #2. How to create content that attracts backlinks The entire Lesson #6 (the previous one) was devoted to the topic of "great content." I showed you that making your content great is uber-important. Mainly because great content promotes itself, while awful content will always flop, no matter how hard you promote it. Well, great content also ten... Read More

Key Insights

• Great content is essential for attracting backlinks, but it must be shareable and meet certain criteria beyond just quality.
• Linking is a form of sharing, and not all great content will automatically be linked unless it meets specific sharing criteria.
• Content that evokes emotion, offers utility, contains numbers, or tells a story is more likely to be shared and linked.
• Analyzing competitors' content can reveal patterns in what types of content attract the most backlinks in your industry.
• Research studies and data-driven posts tend to attract more backlinks due to their credibility and informative nature.
• Guides and actionable content that provide utility are also popular for acquiring backlinks.
• Promotion is crucial even for link-worthy content, as people cannot link to content they are unaware of.
• Using tools like Ahrefs Site Explorer can help identify successful content strategies by examining competitors' most linked articles.

Questions & Answers

Q: What makes content linkable?

Content becomes linkable when it is not only of high quality but also shareable. It should evoke emotions, offer utility, present credible numbers, or tell compelling stories. These elements make people more inclined to share and link to the content, increasing its reach and backlink potential.

Q: Why is linking considered a form of sharing?

Linking is a form of sharing because it involves promoting content by referencing it on other web platforms. When a person links to content, they are essentially endorsing it and sharing it with their audience, similar to how one might share a post on social media.

Q: How can analyzing competitors help in attracting backlinks?

Analyzing competitors can reveal what types of content are successful in attracting backlinks within your industry. By examining which of their content pieces receive the most links, you can identify patterns and strategies that work, allowing you to create similar content that appeals to the same audience.

Q: What types of content are most likely to attract backlinks?

Content that is likely to attract backlinks includes those that evoke emotions, provide utility, contain credible numbers, or tell engaging stories. Research studies and data-driven posts are particularly effective due to their informative nature and ability to add credibility to arguments.

Q: Why is promotion important for link-worthy content?

Promotion is crucial for link-worthy content because even the best content needs visibility to attract links. Without promotion, people won't know the content exists, making it impossible for them to link to it. Effective promotion strategies ensure the content reaches a wider audience.

Q: What is the role of emotion in shareable content?

Emotion plays a significant role in shareable content because it engages the audience on a personal level. Content that surprises, angers, or delights tends to be shared more as people naturally want to pass these emotions on to others, increasing its reach and the likelihood of acquiring backlinks.

Q: How does utility contribute to content sharing?

Utility contributes to content sharing by providing valuable information or solutions to problems. When content is useful, people are more inclined to share it as a form of social currency, enhancing their reputation and helping others, which in turn increases the content's visibility and backlink potential.

Q: What is the significance of numbers in content creation?

Numbers add credibility and clarity to content, making it more persuasive and trustworthy. People are more likely to share and link to content that includes data and statistics as it supports arguments and provides concrete evidence, enhancing the content's authority and appeal.

Summary & Key Takeaways

• Creating content that attracts backlinks requires more than just quality; it must be shareable and meet specific criteria. Content that evokes emotion, provides utility, presents numbers, or tells stories is more likely to be shared.

• Analyzing competitors' content can help identify what works in your industry. Research studies and detailed guides are often successful in attracting backlinks due to their credibility and utility.

• Promotion is essential for link-worthy content. People cannot link to what they don't know exists, highlighting the importance of getting your content in front of an audience.