How to Get Email Subscribers (and Avoid the Biggest Mistake!) — How to Start an Email List #2

TL;DR

This video provides valuable insights on starting an email list, including the biggest mistake to avoid, eight lead magnet ideas, and ten optimal locations for placing opt-in forms on your website.

Transcript

hey what's up it's Pat here from smartpassiveincome.com welcome to video 2 in our how to start an email list series video number one was about how to set up an email service provider and actually get an opt-in form on your website here in video 2 I'm gonna go over three things first the biggest mistake that people are making when setting up and sta... Read More

Key Insights

• 😷 Providing a valuable incentive is essential when asking people to subscribe to an email list.
• 🥺 Lead magnets like email courses, ebooks, checklists, and videos can be effective in driving subscriptions.
• 📟 Optimal placements for opt-in forms include the about page, homepage, bottom of blog posts, and specialized landing pages.
• 👤 Mobile compatibility is crucial to ensure a seamless user experience and capture mobile users' email addresses.
• 🤑 Testing different strategies and focusing on the ones that yield success can help optimize list growth.
• 🏛️ Building trust with the audience through valuable content is a crucial aspect of gaining subscribers.
• 😷 The importance of the ask, or actively encouraging visitors to subscribe, should not be overlooked.

Questions & Answers

Q: What is the biggest mistake people make when starting an email list?

The most common mistake is asking for subscriptions without providing a valuable incentive in return. Simply offering additional information may not be enough. It is crucial to offer something of value that people will appreciate.

Q: What are some lead magnet ideas to incentivize subscribers?

Some lead magnet ideas include free email courses, ebooks, checklists, lists of tools/resources, videos, software, infographics, and market reports. These incentives should provide value and address the needs of your target audience.

Q: Where are the best places to place opt-in forms on a website?

Opt-in forms can be placed on the about page, homepage, bottom of blog posts, within posts, start here page, sidebar, exit pop-up forms, footer, specialized landing pages, and ensuring mobile compatibility. These placements maximize visibility and capture potential subscribers.

Q: Why is mobile compatibility important for opt-in forms?

Mobile users make up a significant portion of website visitors, and it is crucial to make the opt-in forms easily accessible and user-friendly on mobile devices. Failing to do so may lead to missed opportunities to gain subscribers.

Summary & Key Takeaways

• The biggest mistake people make when starting an email list is asking for subscriptions without offering a valuable incentive in return.

• Eight lead magnet ideas that can incentivize subscribers include free email courses, ebooks, checklists, lists of tools/resources, videos, software, infographics, and market reports.

• Ten optimal places to place opt-in forms on your website are the about page, homepage, bottom of a blog post, within a post, start here page, sidebar, exit pop-up form, footer, specialized landing pages, and ensuring mobile compatibility.