#AskGaryVee Episode 85: Advertising on Pinterest, Body Language & Peace of Mind

TL;DR

Gary Vaynerchuk discusses the potential of Pinterest's ad product and delves into deep thoughts about social media and its impact on society.

Transcript

• It's a deep thinking Wednesday on The #AskGaryVee Show. - [India] Tuesday.
• [Alex] It's Tuesday. - Weird. (laughter) Hey yo, that pretty much summed me up. Can deep think, but I don't know what the (beep) day of the week is. (laughter) On this episode, we talk about Pinterest's ad product, and then we got really, really, really deep. (hip hop mu... Read More

Key Insights

• 👾 Pinterest's ad product has the potential to be a major competitor for Google AdWords in the digital space.
• 🤯 Social media has led to a loss of privacy and peace of mind, with people constantly feeling like they are on the record.
• 💁 Emojis, short-form communication, and slang have provided more context for online written language.
• 😨 Timing and patience are important factors in decision-making, and there is no need to fear missing out on opportunities.

Questions & Answers

Q: Is Pinterest's ad product worth investing in?

Gary is optimistic about Pinterest's ad product and believes it has the potential to generate significant revenue. He recommends that businesses selling products online should seriously consider using Pinterest for advertising purposes.

Q: What are some potential downsides of social media?

Gary believes that social media has caused people to lose peace of mind and that their public persona often overshadows their private life. He also highlights the trend of extreme emotions being shared on social media, leaving out the middle ground where a sense of relaxation and tranquility lies.

Q: How can one read people's emotions online?

While Gary acknowledges that reading body language online is challenging, he has been able to develop the ability to understand people's emotions based on their comments and tweets. Context, emojis, short-form communication, and slang play a significant role in deciphering online emotions.

Q: Why did Gary start a service-based business instead of a media company?

Gary chose to start a service business (VaynerMedia) initially to quickly generate income and scale the business. He strategically built an infrastructure that would allow him to enter the media business later. He emphasizes that patience and timing played a crucial role in his decision-making.

Q: Is there anything Gary would turn down or walk away from?

Gary rarely turns down great opportunities and believes in following his intuition. He does not fear missing out on opportunities and focuses on continuously taking swings and at-bats. He encourages an offensive mindset rather than a defensive one.

Summary & Key Takeaways

• Gary believes Pinterest's ad product has great potential for revenue and can rival Google AdWords for e-commerce businesses.

• He expresses concerns about the loss of privacy and peace of mind in the age of social media.

• Gary discusses his ability to read people's emotions online and how he has evolved in understanding online body language.

• He explains his decision to start a service business (VaynerMedia) instead of a media company, and how he plans on entering the media business in the future.

• Gary shares his thoughts on why he rarely turns down great opportunities and emphasizes the importance of intuition in decision-making.