How Minimalist Conquered India's D2C Beauty Market? - Business Case Study

Transcript

Last Month HUL announced that it is  acquiring beauty brand Minimalist for 3000 Crore Rs. This makes it the  largest all-cash D2C deal in India ever. And what’s interesting is that Minimalist  is just a four year brand. It started during the pandemic, and in such a short  span of time, it created so much impact. And Aman Gupta is right, when he say... Read More