Story Telling In Business - Pixar Story Teller Mathew Luhn at CIMC

TL;DR

In this talk, the speaker, an animator for Pixar, discusses the importance of storytelling and its ability to create a personal connection, impact people's emotions, and make information memorable.

Transcript

hello ready much you forgot one thing guy who makes people cry that's that's really my job title right because if you've seen a Pixar film yes I'm one of those people that makes you cry and laugh and make you feel something right that's what I've been doing all these years creating stories that's what I love to do I love creating stories I love tel... Read More

Key Insights

• 🎬 Stories are impactful, memorable, and create a personal connection with the audience. They are more likely to be remembered and retained compared to other forms of information.
• 🎭 Emotional storytelling, with up and down tension and release, can impact and change our chemicals, making us sit on the edge of our seat and feel deeply connected to the story and characters.
• 🎯 Knowing and connecting with your target audience is crucial for effective storytelling. Understanding their passions, struggles, and weaknesses allows you to create relatable and engaging stories that resonate with them.
• 💓 Authenticity and speaking from the heart are key to creating stories with a heart. Don't be clever or try to please everyone, but rather be true to yourself and share personal experiences that are meaningful to you.
• 🎡 Good pacing and timing are necessary for storytelling. Following a setup, build, and payoff structure allows for a smooth and engaging delivery of the story's content.
• 😢 The power of storytelling lies in its ability to make people feel something. Stories are not just about selling products or sharing information but about creating emotions and leaving a lasting impact on the audience.

Questions & Answers

Q: How does storytelling impact people's ability to remember information?

Storytelling has the power to make information more memorable for people because it creates a personal and emotional connection. When information is wrapped in a story or anecdote, it becomes more relatable and easier to remember. Visual storytelling, in particular, can engage people on a deeper level and enhance the memorability of the message being conveyed. People are more likely to retain information when it is presented in a narrative format that stimulates their emotions and engages their attention.

Summary & Key Takeaways

• The speaker shares his personal journey in storytelling, starting with his family's toy store business and his passion for animation.

• He highlights the importance of story in Pixar films and how it connects with audiences on an emotional level.

• The speaker gives tips on being a better storyteller, including creating a strong hook, delivering a promise of transformation, understanding the audience, and being authentic.