How to Grow Your Business With YouTube (Even With a Small Channel)

TL;DR

YouTube can be a powerful tool for business owners to generate leads, clients, and sales, even without millions of subscribers. Jen Devore, an entrepreneur and former marketing executive, shares her journey of using YouTube to build a successful magazine publishing company. She highlights the importance of mindset, strategy, systems, team, tactics, and measuring results in outsourcing marketing efforts.

Transcript

but what really matters is that YouTube has given me a business model it basically runs in my sleep it's like a silent salesperson for me putting bookings on my calendar I want every V student every thick media podcast listener to listen to Jen and learn from Jen because the Creator needs to learn from the business owner to think different your Cha... Read More

Key Insights

• 🖐️ Mindset plays a crucial role in approaching marketing as a business owner, not just a creator.
• 🥺 Strategy should come before tactics, and a clear plan of how traffic will be converted into leads and sales is essential.
• 😤 Building a reliable and competent team is crucial for effective marketing outsourcing.
• 🗯️ Utilizing the right tools and systems can streamline marketing processes and save time.
• 🥺 Measuring the right results, such as lead generation and sales, is more important than vanity metrics like views or subscriber count.
• 🐵 Consistency and perseverance are key to success as an entrepreneur, even in the face of setbacks.
• 🥶 Delegating tasks that are not in your zone of genius can free up time and mental energy to focus on more impactful activities.

Questions & Answers

Q: What made Jen turn to YouTube as a way to grow her business?

Jen started her YouTube channel in 2020 when live events were canceled due to lockdowns. She needed a new way to reach people and share her message, and YouTube provided a platform to generate traffic and convert it into leads.

Q: How did Jen turn her YouTube channel into a successful business?

Jen focused on creating videos about magazine publishing, which started to gain traction. She built a funnel to capture leads from the traffic and convert them into clients. By doubling down on the magazine publishing niche, Jen was able to build a profitable business even with a small subscriber count.

Q: What are some red flags to watch out for when hiring outsourced marketing services?

One red flag is if an agency wants to keep control of your marketing on platforms they own or lease to you. It's important to have administrative control of your accounts and ensure that everything being done is for your business, not tied to the agency.

Q: How can business owners effectively delegate their marketing tasks?

Business owners should focus on hiring the right team members who specialize in different marketing tasks. Trusting the team members to implement tactics and systems is key. It's also important to provide team members with the necessary tools and communicate expectations clearly.

Summary & Key Takeaways

• Jen Devore turned to YouTube in 2020 when she needed a new way to reach people and grow her business after live events were canceled due to lockdowns.

• She started her YouTube channel as a portfolio for her speaking demos but quickly realized the potential for generating traffic and converting it into leads through a funnel.

• By focusing on magazine publishing videos and creating a magazine funnel, Jen was able to grow her business and generate a six-figure income from a small YouTube channel.