048 - Dave Isbitski - Power of Alexa for Marketing - Pt. 1 of 2

TL;DR

Amazon Alexa's Chief Evangelist discusses the unique potential of voice technology and how it can be used for frictionless upsell and customer insights in marketing.

Transcript

and somebody would come up and I'd be like hey for you know for a buck more I can take that and make that a large popcorn and a large coca-cola right and what people would do is right there in the moat you already have your money out you're doing yeah well that's what voices for Monday September 2nd 2019 this is episode 48 Davis Pitts key chief eva... Read More

Key Insights

• 🤕 Voice technology is a disruptive wave that is impacting various industries and age groups, making it a powerful tool for marketers.
• 👻 The inclusivity and empowerment of voice technology allows for natural conversations and eliminates the need for customer training.
• 🥺 Voice technology enables in-the-moment engagement with customers, leading to frictionless upsell opportunities and improved customer experiences.
• ❓ Marketers can promote their voice skills through various channels and leverage existing touchpoints to overcome discoverability challenges.

Questions & Answers

Q: How is voice technology different from previous technologies?

Voice technology is different because it is widely adopted across various industries and age groups, and customers are already familiar with speaking and listening. There is no need for customer training, and it is inclusive and empowering for all individuals.

Q: How can voice technology be used for frictionless upsell?

Voice technology allows for in-the-moment conversations where customers can easily upgrade or add on to their purchase with a simple voice command. This eliminates the need for additional steps or processes and makes the upsell experience seamless.

Q: How can marketers overcome the discoverability challenges with early voice technology?

Marketers can promote their voice skills through various channels, such as social media, mobile apps, and email campaigns. They should also leverage existing touchpoints with customers, such as mobile apps or websites, to inform them about the availability of voice skills and the benefits of using them.

Q: How can brands benefit from customer insights provided by voice technology?

Voice technology allows brands to gather valuable customer insights by analyzing the conversations and feedback generated by users. This can inform product development, marketing strategies, and customer experience improvements.

Summary & Key Takeaways

• Dave Fitz key, Chief Evangelist for Alexa at Amazon, explains why voice technology is different and exciting, with its broad adoption across different industries and age groups.

• He highlights the inclusivity and empowerment that voice technology brings, as it eliminates the need for customer training and allows for natural conversations.

• Fitz key emphasizes that voice technology allows for in-the-moment engagement with customers and enables frictionless upsell opportunities, as well as providing valuable customer insights.