Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead

TL;DR

Adjust Facebook location settings to avoid wasting ad budget.

Transcript

hi guys it's ben heath from lead guru and in this video i'm going to talk about how facebook's default location targeting settings are wrong what you should do instead but before i go down i just want to very quickly ask you to smash that like button that really helps me out as much appreciated and of course subscribe to my channel if you're you ar... Read More

Key Insights

• Facebook's default location targeting includes people living in or recently in the location, which may not suit all businesses.
• Businesses focusing on local customers should change the setting to 'people living in this location' to avoid targeting tourists.
• For businesses that cater to tourists, the default setting might be beneficial as it encompasses a broader audience.
• Advertising in major cities with high tourist traffic can lead to budget wastage if the default setting is used.
• Facebook advertisers often mistakenly show ads to people outside their intended target location due to default settings.
• Changing location settings can significantly improve ad performance by focusing on the intended local audience.
• Lead Guru offers services to optimize Facebook ad campaigns, ensuring better targeting and efficiency.
• A free webinar is available to learn effective Facebook ad strategies, suitable for businesses of various types.

Questions & Answers

Q: Why is Facebook's default location targeting not ideal for all businesses?

Facebook's default setting targets people living in or recently in a location, which can include tourists and non-local visitors. For businesses that rely on local customers, this can lead to inefficiencies and wasted ad spend as ads may reach people who are unlikely to become customers.

Q: What should businesses do to improve their Facebook ad targeting?

Businesses should consider changing their location targeting setting to 'people living in this location' if they are primarily interested in reaching local customers. This adjustment helps ensure that ads are shown to individuals who are more likely to engage with the business and convert into customers.

Q: How does location targeting affect businesses in tourist-heavy cities?

In tourist-heavy cities, using Facebook's default location setting can lead to a significant portion of the ad budget being spent on tourists who may not be potential customers. By adjusting the setting to focus on local residents, businesses can better allocate their budget to reach their target audience.

Q: What services does Lead Guru offer for Facebook advertising?

Lead Guru specializes in creating, managing, and optimizing Facebook and Instagram ad campaigns. They offer services to improve ad performance by ensuring proper targeting and strategy implementation, helping businesses achieve better results through expert management.

Q: What is the benefit of attending the free webinar offered by Lead Guru?

The free webinar provides insights into three effective Facebook ad strategies that can potentially double or more a business's revenue. It breaks down sales funnels and helps businesses identify which strategy suits their type, offering valuable knowledge for improving ad performance.

Q: How can businesses determine the best location targeting setting for their needs?

Businesses should evaluate their customer base and consider whether their products or services cater to local residents, tourists, or both. If the focus is on local customers, adjusting the setting to 'people living in this location' is advisable. For tourist-friendly businesses, the default setting might be appropriate.

Q: What issues might arise from not adjusting Facebook's location targeting settings?

Not adjusting the location targeting settings can lead to ads being shown to a broader audience than intended, including tourists and non-local visitors. This can result in inefficient ad spend and lower conversion rates, as the ads may not reach the most relevant audience for the business.

Q: Why is it important to apply a common-sense filter to Facebook ad targeting?

Applying a common-sense filter ensures that the targeting settings align with the business's goals and customer base. By considering factors like location, customer demographics, and business type, advertisers can make informed decisions that improve ad performance and cost-effectiveness.

Summary & Key Takeaways

• Facebook's default location targeting setting may not be suitable for all advertisers, especially those focusing on local customers. By changing the setting to 'people living in this location,' businesses can avoid wasting their budget on tourists and non-local visitors.

• The video emphasizes the importance of understanding Facebook's location targeting options to optimize ad performance. Businesses should evaluate their customer base and adjust settings accordingly to ensure they are reaching the right audience.

• Lead Guru provides Facebook advertising services to help businesses achieve better results. For those interested in DIY strategies, a free webinar is available, offering insights into effective sales funnels and ad strategies.