What Are Key SEO Strategies for 2016?

TL;DR

The key SEO strategies for 2016 include focusing on technical correctness, mobile optimization, and building high-quality backlinks. Emphasis should be placed on HTTPS migration, responsive web design, and utilizing schema markup. RankBrain, Google's AI, is now the third most important ranking factor, highlighting the need to understand user intent. Additionally, creating content hubs and leveraging influencers can enhance visibility and rankings.

Transcript

okay hi everybody my name is John Lincoln and welcome to ignite visibility's most important SEO initiatives of 2016 if you don't know that much about ignite visibility we're a two and a half year old company and we focus mostly on SEO social media conversion rate optimization and paid media and today we're going to tell you about some of the most t... Read More

Key Insights

• 93% of online research begins with a search engine, emphasizing the importance of SEO.
• Google's mobile update in 2015 prioritized mobile-friendly websites for higher rankings.
• Structured data and schema markup can improve click-through rates and potentially influence rankings.
• RankBrain, an AI-based algorithm, is now the third most important ranking factor in Google's search algorithm.
• HTTPS migration is crucial for better rankings and enhanced user trust.
• Responsive web design is essential for mobile optimization and improved user experience.
• Building content hubs around key topics can improve rankings by addressing diverse user intents.
• Aligning with influencers can enhance brand visibility and authority in the digital space.

Questions & Answers

Q: How to optimize a website for mobile in 2016?

To optimize a website for mobile in 2016, ensure the site is responsive, providing a seamless experience across all devices. Improve page speed using Google's PageSpeed Insights tool, aiming for scores of 65 or higher. Map mobile application URLs to corresponding web pages and set up a Google Search Console account to monitor mobile performance. This optimization not only enhances user experience but also aligns with Google's mobile-first indexing.

Q: What is RankBrain and why is it important?

RankBrain is Google's AI-based algorithm that helps interpret user queries to deliver more relevant search results. It is now the third most important ranking factor, highlighting the importance of understanding user intent. RankBrain analyzes past search data offline and influences future rankings based on this analysis. To optimize for RankBrain, focus on creating high-quality, relevant content that addresses user needs and queries effectively.

Q: Why is HTTPS important for SEO?

HTTPS is important for SEO because it enhances website security and user trust, which are critical factors for search engines. Google has confirmed that HTTPS is a ranking signal, meaning secure sites are likely to rank higher in search results. Migrating to HTTPS involves setting up 301 redirects from HTTP to HTTPS, ensuring all internal and external links point to the secure version, and updating Google Search Console settings.

Q: How to use schema markup for better SEO?

Schema markup helps search engines understand the content of your website better, potentially improving rankings and click-through rates. Implement schema by marking up elements like products, reviews, and events on your site. Use tools like Google's Structured Data Markup Helper to generate the necessary code. By providing search engines with detailed information about your content, schema markup can enhance the appearance of your listings with rich snippets in search results.

Q: What are the benefits of building content hubs?

Building content hubs involves creating a centralized collection of content around a specific topic, improving SEO by addressing various user intents. This strategy helps establish authority and relevance, as search engines recognize the depth and breadth of information provided. Content hubs can increase user engagement and dwell time, as visitors explore related content. They also attract more backlinks and social shares, further enhancing visibility and rankings.

Q: How to leverage influencers for SEO?

Leveraging influencers for SEO involves collaborating with individuals who have significant online followings to enhance brand visibility and authority. Identify influencers in your industry using tools like BuzzSumo. Engage them by sharing valuable content, offering collaborations, or featuring them in your content. Influencers can amplify your reach, drive traffic, and generate high-quality backlinks, all of which contribute to improved search engine rankings.

Q: What tools are recommended for SEO analysis?

Recommended tools for SEO analysis include SEMrush for competitor and keyword analysis, BuzzSumo for content and influencer insights, and Screaming Frog for technical audits. Google Search Console provides essential data on site performance and issues. Majestic SEO and Ahrefs offer comprehensive backlink analysis, while Moz's Open Site Explorer helps evaluate link authority. These tools collectively support a robust SEO strategy by providing insights into various aspects of website performance.

Q: How to approach multilingual SEO?

Approach multilingual SEO by translating your website into target languages and optimizing it for regional search engines. Implement hreflang tags to indicate language and regional targeting to search engines. Ensure that translated content maintains quality and relevance. Consider localizing content to cater to cultural preferences and linguistic nuances. This strategy expands your reach, drives traffic from international markets, and improves search visibility across different language versions of search engines.

Summary & Key Takeaways

• To succeed in SEO for 2016, focus on technical aspects like HTTPS migration and responsive design. Mobile optimization is crucial, as Google's update favors mobile-friendly sites. Additionally, structured data and schema markup can enhance search result visibility.

• RankBrain, Google's AI algorithm, is now a key ranking factor, making it essential to understand user intent. Building content hubs around key topics can improve rankings by addressing diverse user needs and intents.

• Engage with influencers to enhance brand visibility and authority. Utilize tools like SEMrush and BuzzSumo for competitor analysis and content strategy. Ensure your site is technically sound to support these strategies effectively.