Rewriting Publishing with Podcasts | Scott Sigler | Talks At Google

TL;DR

Scott Sigler discusses his career as a novelist and the innovative ways he has approached writing and publishing.

Transcript

PRESENTER: Please join me in welcoming Scott Sigler. [APPLAUSE] INTERVIEWER: Thanks, [INAUDIBLE]. So welcome to Google, Scott. Thanks for coming today. wanted to invite you here for two reasons. One, I'm a really big fan and I just wanted to sit down and talk with you. And two, Google is an innovation and technology company. And I think maybe not i... Read More

Key Insights

• 💨 Building a fan base through podcasting can be a successful way to gain exposure and promote books.
• 🥶 Offering free content can help build a loyal fan base and increase book sales.
• 👻 Self-publishing allows authors to have more control over their work and marketing strategies.

Questions & Answers

Q: How did Scott Sigler get started in his writing career?

Sigler knew from a young age that he wanted to be a novelist and pursued his dream through journalism and eventually self-publishing.

Q: How did Sigler gain exposure for his books?

After struggling to find a print deal, Sigler turned to podcasting as a way to gain exposure and build a fan base.

Q: How has Scott Sigler been able to give away his books for free?

Sigler has built a large fan base through podcasting and has found creative ways to give away his books for free, such as serialized content and special promotions.

Q: What insights can be gained from Scott Sigler's experience?

Sigler's experience highlights the power of building a strong fan base and the opportunities presented by self-publishing and innovative marketing strategies in the digital age.

Summary & Key Takeaways

• Scott Sigler knew from a young age that he wanted to be a novelist and pursued his dream through journalism and eventually self-publishing.

• After struggling to find a print deal for his book, Sigler turned to podcasting as a way to gain exposure and build a fan base.

• Sigler's fan base grew quickly, and he has since become known for giving away his books for free while still maintaining a successful writing career.

• Sigler discusses his experience with self-publishing, podcasting, and the changing landscape of the publishing industry.