SPS 099: How I Sold 1 M+ Journals & Planners - 8 Figures Ecommerce Empire (Cathryn Lavery Interview)

TL;DR

Catherine Lavery, CEO of Best Self Company, shares insights on how they sold over a million planners and journals and grew their business rapidly.

Transcript

hey chandler bolt here and joining me today is catherine lavery catherine is an entrepreneur and creator and the co-founder and ceo of best self company uh they took this company from zero to eight uh eight figures in less than two years and sold over a million planners and journals it's a it's just an unbelievably fast growing company uh built aro... Read More

Key Insights

• 👨‍💼 Building a successful business starts with creating a product that addresses a specific problem or need.
• 💍 Crowdfunding platforms like Kickstarter can help validate product ideas, engage with the community, and gather feedback for improvement.
• 🆘 Focusing on the benefits and outcomes that the product offers helps to create a compelling marketing message.
• 🏛️ Building a strong online presence through social media and leveraging user-generated content can drive customer engagement and build a community.

Questions & Answers

Q: How did Catherine create her first planner?

Catherine tried multiple existing planners but was not satisfied with them, so she decided to create her own. With a design background, she designed and printed her first planner, realizing the benefits of an undated format that allows users to start anytime.

Q: How did Catherine fund the production of her planner?

Catherine launched a Kickstarter campaign to fund the production of her planner. By offering a free PDF version of the planner and engaging with the community, she gathered enough support to make the product more affordable and improve it based on user feedback.

Q: What are some tips for running a successful Kickstarter campaign?

Catherine advises growing an email list before launching on Kickstarter to ensure initial support. She also recommends setting a relevant funding goal and emphasizing the number of backers rather than the total amount raised. Additionally, offering incentives and gathering user-generated content can help with promotion and customer engagement.

Q: How does Best Self Company use marketing to drive sales?

Best Self Company utilizes Facebook and Instagram ads, as well as Google search terms related to journaling and planning, to promote their products. They also focus on building a community through a Facebook group and leveraging user-generated content to showcase the benefits of their products.

Summary & Key Takeaways

• Catherine Lavery, CEO of Best Self Company, explains how she created her first planner after trying various options in the market and not being satisfied with them.

• She used Kickstarter to fund the production of her planner and engaged with the community to gather feedback and make improvements to the product.

• Best Self Company focuses on creating products that help individuals achieve their goals and improve different aspects of their lives, such as relationships.