LinkedIn Sales Navigator Tutorial 2023: Tips for Better Sales Prospecting (GameChanger) | Summary and Q&A

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April 26, 2022
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JB - Evaboot
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LinkedIn Sales Navigator Tutorial 2023: Tips for Better Sales Prospecting (GameChanger)

TL;DR

This video provides a detailed tutorial on how to effectively use LinkedIn Sales Navigator to generate leads, including using the lead search, saving searches and creating lead lists, leveraging alerts and activity tracking, and advanced techniques like LinkedIn Boolean search.

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Key Insights

  • šŸ”Ž Using Sales Navigator's lead search feature, you can create targeted filters to find specific prospects in LinkedIn's database based on criteria such as job title, company size, location, industry, and more.
  • šŸ”‘ Sales Navigator allows you to save your search criteria and receive notifications whenever new leads that match your criteria are found, helping you stay updated with potential prospects.
  • šŸ‘„ By saving your search results and organizing them into lists, you can easily access and manage your leads, track their activities, add notes, and send direct messages and emails. ā° Sales Navigator's lead search and list features can help you automate your lead generation process and save time by providing fresh leads that match your ideal customer profile.
  • šŸ’° Sales Navigator offers three pricing options: Core, Advanced, and Advanced Boost, with Core being sufficient for most users. You can get a 25% discount by paying annually.
  • ā˜‘ļø Using Boolean search techniques in Sales Navigator allows you to build highly targeted and qualified lead lists by combining keywords and logical operators such as "AND," "OR," and "NOT."
  • šŸ” Be cautious when using filters like Seniority Level and Industry, as the algorithm may make mistakes in classifying leads accurately. It is recommended to rely more on job titles and other specific criteria to target prospects.
  • šŸ’¼ Account lists and group filters can help you create targeted lead lists of specific companies and interest-based groups, enhancing the effectiveness of your prospecting efforts.

Questions & Answers

Q: How can Sales Navigator help in generating leads?

LinkedIn Sales Navigator can help in generating leads by providing advanced search filters to target specific job titles, industries, and companies, saving searches to get notified of new matching leads, creating lead lists for easier management, and tracking leads' activities and alerts to engage with them effectively.

Summary & Key Takeaways

  • The video provides a step-by-step guide on using LinkedIn Sales Navigator to generate leads.

  • It covers the main features of the tool, including lead search, saved searches, lead lists, alerts, and activity tracking.

  • Advanced techniques like LinkedIn Boolean search and avoiding common rookie mistakes are also discussed.

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