Our legacy: 96 years innovating - Telefónica Innovation Day 2020 | Summary and Q&A

November 23, 2020
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Our legacy: 96 years innovating - Telefónica Innovation Day 2020


Telefonica's history showcases decades of innovation, from data networks to digital services, bridging the gap between technology and people.

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Key Insights

  • 💋 Telefonica's history is marked by milestones such as launching the first data networks, revolutionizing internet access, and embracing broadband technology to shape the future of communication services.
  • 👶 The company's commitment to innovation extended to partnerships with startups, incubating new ideas through programs like Talentum and collaborating with external innovators through Waida.
  • 👨‍💼 Telefonica's evolution into a data-driven company in 2019 highlighted the significance of leveraging data for internal innovation and customer-centered business strategies.
  • 🐕‍🦺 By investing in smart connectivity solutions like Q Antenna and developing powerful Wi-Fi networks, Telefonica transformed household internet access, creating platforms for digital services and intelligent connectivity.

Questions & Answers

Q: How did Telefonica revolutionize internet access with the launch of Info Via in 1995?

Telefonica's Info Via allowed users to access the internet by dialing zero five five, connecting through local phone calls, making internet access affordable and accessible to a wider audience, embodying a disruptive sales strategy.

Q: What role did Telefonica's broadband services play in shaping internet development in the late 90s?

Telefonica's introduction of broadband services in 1999, based on ADSL technology, enabled users and startups to develop internet services, fostering innovation and business evolution, highlighting the importance of connectivity.

Q: How did Telefonica bridge the gap between internal innovation and external startups through Waida in 2012?

Waida, launched in 2011, aimed to bring external innovation into Telefonica, connecting with startups through programs like Talentum, fostering collaboration between bright minds and existing resources to drive transformative projects.

Q: In what way did Telefonica establish itself as a data-driven company in 2019, and how did it impact its business strategy?

Telefonica's shift towards becoming a data-driven company in 2019, with the creation of the Chief Data Officer business unit, emphasized the importance of leveraging data for innovation, transforming customer interactions and business operations.

Summary & Key Takeaways

  • Telefonica's history of innovation spans from the creation of the first data networks in 1990 to launching mobile services in 1994 and broadband in 1999, transforming communication possibilities.

  • The company's commitment to innovation led to the creation of info via in 1995, democratizing internet access through local phone calls, opening up a world of opportunities for users like students.

  • Telefonica's evolution continued with the launch of Imagenio in 2002, a video platform that later became the core of its business proposition, revolutionizing the way households access TV services.

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