How to build a truly great product to power a consumer earthquake with Kent Bennett - Episode 2

TL;DR

To create a successful product, it must offer an undeniable functional advantage, provide economic value, save customers time, and invoke a deeper, prideful connection.

Transcript

so whatever you do don't build a good product now let me explain do you like your dry cleaner he's good right that's nice but have you ever tweeted about your dry cleaner do you line up around the block when your dry cleaner launches a new fabric softener do you have a tattoo of your dry cleaner we all know what consumer earthquakes look like when ... Read More

Key Insights

• 💦 Delivering a jaw-dropping product requires offering an undeniable functional advantage, economic value, saving customers time, and a deeper factor that resonates with them.
• 😒 A novel solution to a human problem is needed to provide a product that is better, easier to use, cheaper, and invokes customer pride.

Questions & Answers

Q: What are the four things that make customers love a product?

The four things customers love are an undeniable functional advantage, economic value, time-saving features, and a deeper factor that invokes pride.

Q: Why should a product have an undeniable functional advantage?

Having a clear functional advantage ensures that customers see it as superior to any existing alternatives, leading to enthusiasm and loyalty.

Q: How can a product offer economic value?

For products that require payment, showing customers that they are getting a good deal helps build positive word-of-mouth and encourages them to share the product with others.

Q: Why is saving customers time important?

Customers do not like wasting their time, so a flawless onboarding process and widespread availability of the product are necessary to make it easy and convenient to use.

Q: What is the deeper factor that customers often mention?

The deeper factor that customers mention goes beyond core functionality and includes factors like a company's charitable mission or a funny video, which make consumers proud to be associated with the product.

Summary & Key Takeaways

• Successful products must have an undeniable functional advantage compared to existing alternatives.

• Offering economic value helps customers feel they are getting a good deal.

• Saving customers time and delivering flawless onboarding and customer service are essential.

• Beyond functional factors, products need something that makes customers proud to be associated with them.