unSEXY Conf 2013: Rashmi Sinha, SlideShare

TL;DR

Growth hacking is not as glamorous as it sounds, but it can be highly effective in driving growth for companies.

Transcript

uh rashmi sinha is the founder and ceo of slideshare which is now a wholly owned subsidiary of linkedin uh which is just down the road and uh rashmi i you probably don't want me to say this but uh slideshare spent a lot of time uh out in the forest being unsexy in fact several of its somewhat indirect competitors raised a lot of money had some vani... Read More

Key Insights

• 🤨 Growth hacking is not just about raising funding or achieving vanity metrics; it is about sustainable and scalable growth.
• 😤 Growth hacking requires a team effort and a combination of different strengths and skills.
• 🤩 Doing good for users and focusing on their needs is key to success in growth hacking.
• 👨‍🔬 Search engine optimization and leveraging objects for search exposure can be powerful growth hacking strategies.
• 😤 Growth hacking is a craft that can be learned and applied by teams within a company.
• ☄️ Motivation for growth hacking should come from a desire to see the company succeed rather than seeking glamour or excitement.
• 😤 Building a growth team is more effective and scalable than relying on individual growth hackers.

Questions & Answers

Q: What is growth hacking?

Growth hacking involves building a core product, achieving product-market fit, and continuously optimizing for growth at different stages of a company's growth journey.

Q: Is growth hacking a science or an art?

It is neither. Growth hacking is a craft that combines learnability, artistic elements, and a systematic approach to approaching growth challenges.

Q: Why is building a growth team more effective than relying on individual growth hackers?

Building a growth team ensures scalability, sustainability, and continuity. It allows a company to have multiple strengths and expertise working towards growth goals.

Q: How can companies motivate their growth teams?

Motivate growth teams by creating a fun and collaborative environment, fostering a team mindset, and aligning individual motivation with the company's growth goals.

Summary & Key Takeaways

• Rashmi Sinha, founder and CEO of SlideShare, discusses the unsexy side of growth hacking and shares five lessons from the company's success.

• Growth hacking is a team effort, not reliant on one individual, and involves building a core product, achieving product-market fit, and continuously optimizing for growth.

• The motivation to grow should come from a desire to see the company succeed, rather than seeking the excitement of big projects or technologies.