Social Media Manager Q&A | Charging $1K+ and How Many Hours Do I Work in a Day?

TL;DR

Latasha shares insights on social media management and freelancing.

Transcript

hi guys what's up welcome back to my channel and welcome to another social media manager Q&A just in case you're new here my name is Latasha I am a full-time freelancer I do social media management and marketing and content creation and things like that so welcome make sure to subscribe if you like this video and like to hear from other freelancers... Read More

Key Insights

• Approach potential clients with positivity and genuine interest in their business to increase engagement and opportunities.
• Social media management hours vary greatly, depending on client load and individual work pace, from a few hours to nearly full-time.
• Charging over $1K for social media management requires demonstrating clear value, understanding market rates, and targeting the right clients.
• Page audits focus on content strategy, ensuring posts are timely, relevant, and competitive within the industry.
• Using Facebook Pixel is crucial for ad management, and staying updated with Business Manager changes is essential for effective ad campaigns.
• Monthly reports should align with client objectives, focusing on metrics like engagement, traffic, and sales to demonstrate success.
• Client capacity without outsourcing depends on efficiency and skill level, with experienced managers handling more clients due to established systems.
• Scheduling content ahead of time is key, but flexibility is necessary to accommodate new developments and client needs.

Questions & Answers

Q: What should be included in a proposal for a client?

A proposal should be positive and highlight the potential client's strengths while subtly suggesting areas for improvement. Latasha emphasizes the importance of having a discovery call before sending a proposal and tailoring the proposal to the client's specific needs and goals.

Q: How many hours a day does a social media manager work?

The hours vary based on client load and individual efficiency. Some may work just a few hours, while others may work nearly full-time. Latasha notes that administrative tasks like invoicing and client communication often take more time than the actual social media management.

Q: How can social media managers charge $1K+ for their services?

Latasha suggests focusing on demonstrating value, understanding market rates, and targeting clients with adequate budgets. She stresses the importance of mindset and knowing one's worth, as well as researching potential clients to ensure they have the resources to pay for quality services.

Q: What should be considered when auditing a social media page?

Key elements include posting frequency, content relevance, and ensuring all links and page information are up-to-date. Latasha emphasizes the importance of content strategy and competitor analysis to understand industry standards and improve the client's social media presence.

Q: How do you use Facebook Pixel for client work?

Latasha requires the use of Facebook Pixel for running ads, highlighting its importance for tracking conversions and ad performance. She mentions that while Business Manager can be confusing due to frequent changes, regular use and testing of ads help keep managers updated with new features.

Q: What should be included in a social media monthly report?

Reports should align with client objectives, focusing on metrics that matter to them, such as engagement, traffic, and sales. Latasha advises against overwhelming clients with irrelevant data, instead tailoring reports to clearly demonstrate how social media efforts are meeting client goals.

Q: How many clients can a social media manager handle without outsourcing?

This depends on the manager's efficiency and skill level. Experienced managers like Latasha can handle more clients due to established workflows and systems. She advises against putting all eggs in one basket and suggests having multiple clients to ensure steady income.

Q: How far in advance should social media content be scheduled?

Latasha typically schedules content a month in advance, allowing for flexibility to accommodate new developments. She uses tools like Loomly for scheduling and mentions the importance of being adaptable to changes in the client's needs or industry trends.

Summary & Key Takeaways

• Latasha discusses the importance of a positive approach when pitching to potential clients, emphasizing the need for genuine interest and understanding of their business.

• She explains that social media management hours can vary widely, influenced by the number of clients, work pace, and additional responsibilities like content creation and coaching.

• Charging premium rates for social media management involves demonstrating value, understanding industry standards, and targeting clients with adequate budgets.