How Impossible Meat is Actually Made | Summary and Q&A

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June 26, 2019
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How Impossible Meat is Actually Made

TL;DR

Companies are investing in creating convincing meat substitutes by focusing on replicating the visuals, taste, and texture of meat, using techniques such as mimicking bleeding effects and adding plant-based compounds like leghemoglobin.

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Key Insights

  • 🍖 The focus of meat substitute development is on replicating the visuals, taste, and texture of meat to make it more appealing to non-vegetarian consumers.
  • 😋 Visuals play a crucial role in the perception of food, and techniques like mimicking bleeding effects are employed to make meat substitutes more convincing.
  • 👅 Taste-wise, capturing the umami flavor is essential, and plant sources of glutamates are used to achieve this.
  • 🍖 Texture is an important aspect, and different methods like extrusion and using mycoproteins are employed to create a meat-like texture.

Transcript

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Questions & Answers

Q: What are some methods used to make meat substitutes look like real meat?

Companies use various techniques such as adding plant colorings like beet juice or adding plant-based compounds like leghemoglobin to mimic the visuals of meat, such as the bleeding effect.

Q: How is the umami flavor replicated in meat substitutes?

Umami flavor, which is crucial for a successful meat substitute, is achieved by using plant sources of glutamates like seaweeds, soy sauce, mushrooms, and yeast extract.

Q: What challenges are involved in creating a convincing meat substitute?

Replicating the texture of meat is a challenge. Different methods like extrusion, which aligns plant proteins to create a fibrous texture, or using mycoproteins from fungi are employed to achieve a meat-like texture.

Q: What are some plant-based proteins commonly used in meat substitutes?

Legumes like peas, soy, and beans are commonly used as a protein source in meat substitutes, as they contain high amounts of protein.

Summary & Key Takeaways

  • Companies are attempting to create meat substitutes that look, taste, and feel like real meat in order to steer consumers away from traditional meat products.

  • The challenge lies in replicating the visuals of meat, such as mimicking the bleeding effect, which is achieved by using plant colorings or adding plant-based compounds like leghemoglobin.

  • Taste-wise, capturing the umami flavor is crucial, and plant sources of glutamates like seaweeds, soy sauce, mushrooms, and yeast extract are used to achieve this.

  • Texture is also important, and methods like extrusion and using mycoproteins from fungi are employed to create a fibrous and meat-like texture.

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