Howard Bragman on Personal Branding

TL;DR

The internet has made it easier for people of all professions to have a public image, and it is important to take control of how you are perceived by managing your public image.

Transcript

i'm howard braggman and i'm an author of the upcoming book where's my 15 minutes there was a recent study by the macarthur foundation and it was about teens and internet usage and it was talking about there was really a lot of positive effects and one of the things that they mentioned which was really interesting is it was teaching teenagers how to... Read More

Key Insights

• 💄 The internet has democratized the concept of a public image, making it accessible to individuals in various professions.
• 👋 Managing a public image requires living a good clean life and being transparent, as the truth will come out eventually.
• 😑 Microfame can be a starting point for building a public image, but it is important to have a solid foundation before seeking press attention.
• 😍 Rushing to gain publicity without proper groundwork can be detrimental to building a lasting image.
• 😭 Authenticity is crucial in managing a public image, as people have strong "BS detectors."
• 😑 Defining a vision and creating cohesive materials, such as a website and press kit, are essential steps in managing a public image.
• 🥡 Taking one step at a time and creating publicizable moments can help call attention to your goals and achievements.

Questions & Answers

Q: How has the internet changed the concept of a public image?

The internet has made it easier for people to have a public image by providing platforms like websites, social media, and online publications. It is now crucial for individuals to define and manage their own public image.

Q: Can we completely control our public image?

While complete control may be a myth, we can manage our public image by living a good clean life and being transparent. Misbehavior or negative actions will ultimately come to light and affect our public image.

Q: What is microfame?

Microfame refers to being known for a specific thing within a specific community, such as being famous within a Facebook group or on YouTube. It can be a starting point for building a public image.

Q: How can rushing one's image out there without a solid foundation be detrimental?

Rushing to gain publicity without building a strong foundation, such as having a website or clear goals, can lead to missed opportunities and lack of credibility. It is important to do the preparatory work before seeking press attention.

Summary & Key Takeaways

• The internet has made it easier for everyone, from college professors to movie stars, to have a public image.

• It is important to define and manage your own public image before someone else does it for you.

• Managing a public image requires living a good clean life and being transparent, as the truth will ultimately come out.