Transitioning from Event Producing to Legal Marketing

TL;DR

Former event producer shares her journey into legal marketing and the purpose she found in connecting people in need with those who can help.

Transcript

that you have been in event production and consultation for over 5 years wow how did you transition into legal marketing interesting question so I actually met Tai and Phil who own velocity um as an event producer I met them working with them on contract producing events for them working with their clients um and you know scheduling small Retreats ... Read More

Key Insights

• 👯 The speaker's transition into legal marketing was driven by her passion for connecting people in need with help.
• 💦 The mission of Velocity to connect people in need with those who can help gave her purpose and fulfillment in her work.
• 😤 Her role as senior vice president involves overseeing internal marketing, company culture, and effectively communicating the purpose to the entire team.

Questions & Answers

Q: How did the speaker transition from event production to legal marketing?

The speaker met the owners of Velocity while working as a contract event producer and developed a passion for the legal industry and connecting people with help.

Q: What drew the speaker to Velocity?

The speaker was drawn to Velocity because of the owners' mission and the opportunity to connect people who need help with those who can help, which gave her purpose and fulfillment in her work.

Q: What areas does the speaker oversee in her current role as senior vice president of brand and communication?

The speaker works with internal marketing, company culture, client needs, and ensuring that the purpose of connecting people in need with help is communicated effectively within the company.

Q: How has the speaker's battle with breast cancer influenced her work in legal marketing?

Battling breast cancer has deepened the speaker's compassion and her understanding of the struggles faced by the people they help. It has become essential for her to connect the attorneys, office personnel, and leadership team with the real individuals behind their cases.

Summary & Key Takeaways

• The speaker transitioned into legal marketing after meeting the owners of Velocity through event production work.

• She fell in love with the industry and the passion of lawyers, leading her to work solely in the legal field for the past three years.

• Velocity's mission of connecting people in need with those who can help gave her purpose and a sense of community.