What iMoney learned after an 8 week 'growth hacking' intensive

TL;DR

Financial comparison website iMoney increased their conversion rates by 200% by implementing a simple and engaging petrol quiz campaign, highlighting key features of their credit card products.

Transcript

my name is ross i handle marketing for i money we're the leading financial comparison website in malaysia indonesia and philippines as well as singapore we help banks reach out to customers who are online looking for products and we help customers find the best products from the bank be it uh fix deposits home loans credit cards personal loans we j... Read More

Key Insights

• ☠️ Implementing creative and engaging campaigns, such as the petrol quiz, can significantly increase conversion rates.
• 🫠 Simplifying ads to focus on key benefits and using concise messaging can have a substantial impact on customer engagement.
• ❓ Widening the funnel at all stages of the customer journey is crucial for maximizing conversions.

Questions & Answers

Q: How did iMoney improve their conversion rates?

iMoney improved their conversion rates by implementing a petrol quiz campaign, which resulted in a 200% increase in conversion rates compared to their traditional ad approach.

Q: What role did the cerebral thinking program play in iMoney's success?

The cerebral thinking program brought a different perspective to iMoney, pushing them to take steps they may not have considered otherwise. It led them to launch the successful petrol quiz campaign.

Q: Why did simplifying ads yield better results for iMoney?

iMoney discovered that their target market may not be as sophisticated or interested in detailed credit card features. Simplifying their ads to focus on key benefits, such as saving money, led to a 200% increase in their conversion rates.

Q: What did iMoney learn about the importance of widening the funnel?

iMoney realized the importance of not only focusing on widening the funnel in terms of ads but also ensuring it remains wide throughout the sales process and the actual conversion. This comprehensive approach contributed to their success.

Summary & Key Takeaways

• iMoney is a leading financial comparison website in Malaysia, Indonesia, Philippines, and Singapore, helping banks connect with customers online.

• They achieved significant success in customer conversion by using a different approach, including running a petrol quiz campaign.

• By simplifying their ads and focusing on key features, iMoney saw a 200% increase in conversion rates, demonstrating the importance of engaging customers effectively.