How to Find Influencers to EXPLODE Your Shopify Store ($12K/Week)

TL;DR

Learn effective strategies to find influencers for your Shopify store.

Transcript

hey guys it's Greta here and today I'm going to be taking you through my process when it comes to finding the right influencer to work with your brand across my for multi-million dollar ecommerce brands I've worked with over 5,000 influences and I now run an influencer marketing platform called hey influences I've learnt a thing or 10 when it comes... Read More

Key Insights

• The three Rs of influencer selection are Reach, Relevancy, and Relationship, focusing on follower size, niche relevance, and engagement quality.
• Micro-influencers with 5,000 to 50,000 followers often have more engaged audiences and can be more effective for niche campaigns.
• Finding influencers already following your brand can be beneficial as they are already interested and engaged with your content.
• Utilizing Instagram's 'Similar To' feature helps identify influencers with similar audiences, streamlining the search process.
• Partnering with both macro and micro-influencers from the same social circles can create audience overlap, enhancing campaign reach.
• Collaborating with influencers from complementary brands in your industry can expand your customer base without direct competition.
• Local PR agencies often work as influencer agencies, providing access to localized influencer networks and events.
• Using Instagram search functions like hashtags and location tags can help discover influencers with relevant audiences and engagement.

Questions & Answers

Q: What are the three Rs of influencer selection?

The three Rs of influencer selection are Reach, Relevancy, and Relationship. Reach refers to the size of the influencer's following, Relevancy pertains to how aligned the influencer's niche is with your brand, and Relationship focuses on the quality of engagement the influencer has with their audience.

Q: Why are micro-influencers important in marketing campaigns?

Micro-influencers, typically with 5,000 to 50,000 followers, are essential because they often have more engaged and niche audiences. This engagement can lead to higher conversion rates for specific campaigns as their followers are more likely to trust and act on their recommendations compared to larger influencers with less personal engagement.

Q: How can you find influencers who already follow your brand?

To find influencers already following your brand, monitor your social media followers for potential influencers. You can save these profiles in collections for easy access. These influencers are already interested in your brand, making them more likely to collaborate and engage with your campaigns effectively.

Q: What is the 'Similar To' feature on Instagram and how is it used?

The 'Similar To' feature on Instagram suggests profiles with similar audiences to a chosen influencer. By using this feature, you can quickly find other influencers with comparable follower demographics, streamlining the process of building a list of potential collaborators for your marketing campaigns.

Q: How can collaborating with complementary brands help in influencer marketing?

Collaborating with complementary brands allows you to access influencers who are already targeting similar customer bases without direct competition. This approach can expand your reach and introduce your brand to new audiences who are likely to be interested in your products or services.

Q: What role do local PR agencies play in influencer marketing?

Local PR agencies often function as influencer agencies, providing access to localized networks of influencers. They can connect brands with influencers who attend the same events and have overlapping audiences, facilitating effective collaborations and increasing campaign reach within specific regions.

Q: How can Instagram search functions aid in finding influencers?

Instagram search functions, such as hashtags and location tags, can help discover influencers with relevant audiences. By exploring popular hashtags and locations related to your industry, you can identify potential influencers who actively engage with content similar to your brand's offerings.

Q: What is the benefit of using influencer clusters in marketing?

Influencer clusters consist of interconnected influencers with overlapping audiences. Collaborating with these clusters can amplify your campaign's reach, as their followers are more likely to see and engage with your brand across multiple influencer channels. This strategy enhances brand visibility and fosters a sense of community among followers.

Summary & Key Takeaways

• Greta outlines her influencer marketing strategy, emphasizing the importance of finding the right influencers for brand alignment. She discusses the three Rs: Reach, Relevancy, and Relationship, which guide the selection process. Micro-influencers are highlighted for their engaged audiences, making them ideal for niche marketing campaigns.

• Greta suggests starting with influencers who already follow your brand, as they are pre-engaged and more likely to collaborate. She explains how Instagram's 'Similar To' feature can help identify influencers with similar audiences, making it easier to scale outreach efforts efficiently.

• The video also covers leveraging local PR agencies and complementary brands to find influencer clusters. These clusters often have overlapping audiences, increasing campaign effectiveness. Greta emphasizes the importance of using Instagram's search functions to discover new influencers through hashtags and location tags.