New Audio-Technica's Better than Sony WH-1000XM3 in One Big Way - ATH-ANC900BT CES 2019 Lowdown

TL;DR

Audio Technica introduces Bluetooth 5.0 noise-cancelling headphones that may rival Sony's popular model.

Transcript

like I said in my last video CES is a gift that never stops keeping we have one more announcement coming in and this one's a biggie we have right now the first ever Bluetooth 5.0 noise cancelling headphones I thought it would be a Bose because it's been such a long time since Bose released the QC 35 version too but Audio Technica has just announced... Read More

Key Insights

• 🎧 The Audio Technica ATH-ANC900BT headphones mark a significant advancement in wireless headphone technology with the introduction of Bluetooth 5.0.
• 🥺 Improved Bluetooth transmission speed and range lead to enhanced sound quality and efficient power usage for users.
• 🕴️ Multiple modes of noise cancellation provide customizable listening experiences suited for various environments and personal preferences.
• ❓ The price difference between the ATH-ANC900BT and Sony WH-1000XM3 might influence budget-conscious consumers.
• 🤨 The absence of USB-C charging raises concerns about convenience and speed compared to competing models.
• 👤 The potential impact of battery life on user satisfaction is noteworthy, with the ATH-ANC900BT offering a 35-hour usage expectancy.
• 👶 Audio Technica's legacy and established brand reputation may bolster consumer confidence in their new offering amidst stiff competition.

Questions & Answers

Q: How does Bluetooth 5.0 improve the listening experience of the ATH-ANC900BT headphones?

Bluetooth 5.0 provides double the transmission speed and a connection range that is four times greater than Bluetooth 4.2. This means users can enjoy high-quality audio at longer distances without compromising connectivity. Furthermore, Bluetooth 5.0 is designed to be more energy efficient, which helps prolong the battery life of both the headphones and the connected device.

Q: What unique features do the Audio Technica ATH-ANC900BT headphones offer?

The ATH-ANC900BT headphones come with three distinct noise-cancelling modes, which users can adjust through touch controls. Additionally, the Audio Technica Connect app allows for even greater customization of the audio experience. These features, combined with a 35-hour battery life, position these headphones as a solid choice for users seeking flexibility and performance.

Q: How do the ATH-ANC900BT headphones compare to the Sony WH-1000XM3?

While the ATH-ANC900BT features Bluetooth 5.0 and a lower price point, some users may prefer the richer feature set of the Sony WH-1000XM3. The Sony model has advanced features like tap-to-hear technology, USB-C fast charging, and superior noise-cancellation capabilities, which may sway consumers looking for comprehensive performance over just connectivity improvements.

Q: What concerns are there regarding the ATH-ANC900BT headphones?

Despite the promising specs, there are uncertainties about the actual performance of the ATH-ANC900BT, particularly regarding its noise-cancelling effectiveness and charging time. The use of a micro USB port instead of USB-C could be a downside, as USB-C is becoming the standard for faster charging and convenience in 2019.

Q: How does the pricing of the ATH-ANC900BT impact its competitiveness?

The ATH-ANC900BT’s launch price of $299 positions it as a more budget-friendly option compared to the Sony WH-1000XM3, which retails for $349. This potentially attracts consumers looking for high-quality noise-canceling headphones without breaking the bank, although the actual performance could be the deciding factor in its market success.

Summary & Key Takeaways

• Audio Technica has unveiled the ATH-ANC900BT headphones, featuring Bluetooth 5.0, which offers superior connectivity and battery efficiency compared to competitors like the Sony WH-1000XM3.

• These headphones support three noise-cancelling modes and allow users to control settings via a mobile app, enhancing the user experience.

• Priced at $299, the ATH-ANC900BT is positioned as a more affordable alternative to the Sony WH-1000XM3’s $349 price tag, despite some feature limitations.