How 2020 Made Time Magazine Rethink Web 3

TL;DR

Keith Grossman, the President of Time, discusses the evolution of the brand, his personal journey into crypto, and the potential of the crypto space.

Transcript

keith grossman fantastic to see you on real vision how the devil are you i'm good how are you my friend uh you know i can't complain as we just talked about off camera i'm in the caribbean what can i complain about and i mean the easiest job in the world has to be a weatherman where are you down aren't we today's gonna be warm and sunny um keith be... Read More

Key Insights

• 🔉 Keith Grossman's role as President of Time focuses on evolving the brand for the next century, addressing concerns about journalism and the media industry.
• 🪛 Grossman's previous experiences at WIRED, RS Technica, and Bloomberg involved transforming brands through digital revenue strategies and data-driven approaches.
• 🔰 His personal journey into crypto began in 2013-2014, and recent events like the COVID-19 pandemic further solidified his belief in the potential of crypto.
• 🙈 Grossman sees crypto as an inclusive and decentralized asset class, providing stability and potential for individuals in countries with unstable currencies.

Questions & Answers

Q: What was Keith Grossman's purpose in joining Time?

Keith Grossman joined Time to ensure the storied brand evolves and survives for the next century. He aimed to address concerns about the state of journalism and the media industry.

Q: How did Keith Grossman transform Wired and other brands during his career?

At Wired, Grossman shifted the brand from print to digital revenue and launched the influential tablet edition. He also pioneered data-driven strategies at RS Technica and transformed Bloomberg into a focused media company.

Q: What triggered Keith Grossman's interest in crypto?

Watching the government's response to the COVID-19 pandemic and its insistence on denying inflation led Grossman to explore alternative asset classes. He found crypto to align with his beliefs in inclusivity and decentralization.

Q: How does Keith Grossman view the potential of crypto for individuals in unstable regions?

Grossman sees the potential of crypto as a better long-term play for individuals in countries with unstable currencies. He believes it can provide a safer and more stable alternative, especially for those who need to flee and reset their lives.

Summary & Key Takeaways

• Keith Grossman became the President of Time three years ago, with the goal of evolving the brand for the next century. He has focused on resourcing, building extensions, and now primarily on web 3 development.

• Grossman's previous experience includes senior roles at Bloomberg and Condé Nast, where he successfully adapted brands to digital revenue models and explored data-driven strategies.

• He got into crypto in 2013-2014 when Wired wrote an article about Bitcoin. He was drawn to its inclusivity and decentralization, and recent events like the COVID-19 pandemic further solidified his belief in the potential of crypto.