SPS 058: Transitioning From Writer To Speaker Using Endless Referrals (Bob Burg Interview)

TL;DR

Bob Berg shares valuable insights on how to use books to grow your speaking business and increase your impact.

Transcript

hey chandlerville here and joining me today is bob berg um bob is a speaker and author of multiple books including the go giver uh the go giver series endless referrals a bunch of other books um so we've actually done uh i was telling bob right before the interview and we we've done his book the go giver as a book club at self-publishing school twi... Read More

Key Insights

• 🙊 Having a book helps position you as an expert and increases your market value in the speaking industry.
• ✋ Using a book as a proactive marketing tool can help you sell your services more effectively and secure higher fees.
• 🥺 The success of a well-positioned book can lead to more speaking engagements and inquiries.
• 👨‍💼 It is essential to have a clear business plan and leverage your book to achieve your specific goals.
• 🔇 Learning from established speakers and joining relevant associations can provide valuable guidance and support.
• 💝 Consider selling books beforehand or offering them as gifts to potential clients to generate interest and establish a connection.
• ✊ Each person's perspective and experiences in writing a book are unique and valuable. Don't underestimate the power of your own insights and wisdom.

Questions & Answers

Q: How did writing the book "Endless Referrals" help to elevate your speaking career?

Writing "Endless Referrals" helped position me as an expert in the networking and business referral field. It gave me credibility, higher fees, and more consistent speaking engagements. The book served as a proactive marketing tool and helped me sell my services more easily.

Q: Did you sell books at your speaking engagements, and if not, why?

I did not sell books at my speaking engagements because I didn't want the added responsibility of managing and carrying around a large quantity of books. Selling books beforehand or offering them as a gift to attendees can be a great strategy, but it wasn't my preference.

Q: How did the success of "The Go-Giver" book impact your speaking business?

"The Go-Giver" became a catalyst for more speaking opportunities and inquiries. The book's popularity created an emotional connection with readers, and many organizations were interested in having me as a speaker because of it. The book served as a marketing tool, generating more interest and demand for my speaking services.

Q: What advice do you have for authors who want to use their books to grow their speaking business?

Learn from established speakers and study the business of speaking. Join associations like the National Speakers Association to gain valuable insights. Begin with the end in mind and determine how you want to use your book to achieve your business goals. Position yourself as an expert and provide valuable content that resonates with your target audience.

Summary & Key Takeaways

• Bob Berg emphasizes the importance of having a book to position yourself in the marketplace and increase your credibility and market value.

• He describes how he used his book "Endless Referrals" as a proactive marketing tool, offering it to potential clients as a way to build relationships and sell his services more effectively.

• Bob explains how the success of his book "The Go-Giver" led to more speaking engagements and inquiries, demonstrating the power of a well-positioned book in attracting opportunities.