This Week in Social Media - Amanda Coolong

TL;DR

Apple introduces Ping, a new music social network, but users find it underwhelming.

Transcript

today on this week in social media we're going to do a little social media primer we're going to look at the Double Rainbow phenomenon once again and learn about the latest social media news only one that wants to air rock guitar when that thing comes on that's just me huh welcome to another episode of this week in social media this is episode 14. ... Read More

Key Insights

• 👤 Apple's Ping has received a lukewarm response from users, highlighting the need for more in-depth features and a smoother onboarding process.
• 🎼 The introduction of Ping may impact other music-focused social networks like Myspace.

Questions & Answers

Q: What is Ping and how does it work?

Ping is a social network introduced by Apple that allows users to follow artists, post their music preferences, and interact with other music lovers within iTunes.

Q: How has users' response been to Ping?

Users have found Ping to be underwhelming, with a lack of depth and functionality. The onboarding process is confusing, and it does not provide the expected level of interaction and discovery of new music.

Q: How might Ping impact other music-focused social networks like Myspace?

The introduction of Ping may impact Myspace, which is also a music-focused social network. However, Myspace has historically catered to indie artists and may still appeal to a different demographic than Ping.

Q: What is the promotion offered by Virgin America and Loopd?

The promotion involves checking in at specific taco trucks in San Francisco and Los Angeles in a specific four-hour window. Participants who complete the check-in receive two-for-one tickets for select flights to Cancun or Los Cabos.

Summary & Key Takeaways

• Apple introduces Ping, a social network for music within iTunes.

• Users find Ping to be lacking depth and functionality, with a confusing onboarding process.

• Myspace, a music-focused social network, may be impacted by the introduction of Ping.

• Virgin America partners with Loopd to offer a promotion for users who check in at specific taco trucks in San Francisco and Los Angeles.