Why You Keep Falling for Ads — Explained by Rory Sutherland

Transcript

if you are famous you are more likely to get lucky than if you're obscure If you are famous your customers find you If you're obscure you have to spend your whole life finding your customer Today we have the famous Rory Sutherland vice chairman of Og1 and one of the most influential thinkers in behavioral science and marketing The fundamental thing... Read More