#1 Google Ranking Factor (for 2020)

TL;DR

Website authority is crucial for Google ranking.

Transcript

• Hey, this is Nathan Gotch, from Gotch SEO, and in this video I want to talk about the number one Google ranking factor. So, I know there are a ton of articles, and information about what are the top ranking factors, and what you should focus on when you're trying to write in Google. But to tell you the truth, there is just one thing you have to d... Read More

Key Insights

• Website authority is the most critical factor for ranking on Google, making SEO efforts more effective and efficient.
• Building website authority involves creating linkable assets and acquiring high-quality links over time.
• Linkable assets are essential for attracting backlinks, which enhance the overall authority of a website.
• Local businesses face unique challenges in creating linkable assets but can benefit significantly from increased authority.
• Satisfying Search Intent is a crucial aspect of SEO, ensuring content meets user expectations and needs.
• Focusing on authority and Search Intent can significantly improve SEO results, though other factors also play a role.
• Gotch SEO Academy offers comprehensive SEO training to help individuals and businesses improve their search rankings.
• Enrollment in Gotch SEO Academy provides access to tools, training, and support for achieving better SEO outcomes.

Questions & Answers

Q: What is the number one Google ranking factor according to the video?

The number one Google ranking factor, as discussed in the video, is building overall website authority. This involves creating linkable assets and acquiring high-quality links over time, which significantly enhances a site's ability to rank well on Google.

Q: How can website authority be built according to Nathan Gotch?

Website authority can be built by creating linkable assets on a blog and promoting them to acquire backlinks. This process involves producing valuable content that others want to link to, thereby increasing the site's authority and improving its search engine rankings.

Q: Why is it challenging for local businesses to create linkable assets?

Local businesses face challenges in creating linkable assets because they need to develop content that provides value and attracts backlinks. This often requires creativity and strategic thinking, as local pages or product pages are typically less linkable compared to informational content.

Q: What is the importance of satisfying Search Intent in SEO?

Satisfying Search Intent is crucial in SEO because it ensures that the content meets the expectations and needs of users. If Search Intent is not satisfied, it is unlikely that the content will rank well, regardless of other SEO efforts.

Q: What additional benefit does the Gotch SEO Academy offer?

The Gotch SEO Academy offers comprehensive training on SEO strategies, providing individuals and businesses with the tools, training, and support needed to improve their search engine rankings. It covers a wide range of SEO facets, helping participants achieve better results.

Q: How does building website authority impact an SEO campaign?

Building website authority makes an SEO campaign more effective by enhancing the site's ability to rank for new keywords with fewer links. A strong, authoritative website can achieve better rankings and drive more organic traffic, simplifying the overall SEO process.

Q: What is the secondary ranking factor mentioned in the video?

The secondary ranking factor mentioned in the video is satisfying Search Intent. While building authority is primary, ensuring that content aligns with what users are searching for is critical for achieving high rankings on Google.

Q: What is the main focus of the video?

The main focus of the video is to emphasize the importance of building website authority as the top Google ranking factor for 2020. It also highlights the importance of satisfying Search Intent and introduces the Gotch SEO Academy as a resource for learning effective SEO strategies.

Summary & Key Takeaways

• The video emphasizes the importance of building website authority as the primary Google ranking factor. Creating linkable assets and acquiring high-quality links are key strategies to enhance authority. Additionally, satisfying Search Intent is crucial for ranking success, alongside focusing on authority.

• Nathan Gotch highlights the significance of creating linkable assets to attract backlinks and improve website authority. This strategy applies to various types of websites, including local businesses, though it requires creativity and effort to implement effectively.

• The Gotch SEO Academy is introduced as a resource for learning comprehensive SEO strategies. The academy offers training, tools, and support to help individuals and businesses improve their search engine rankings and drive organic traffic.