Who should you hire first for your business?

TL;DR

Deciding who to hire first depends on your business needs.

Transcript

hey latasha i think i'm ready to scale my business but i'm not sure who to hire first help oh my gosh i get some variation of this question probably once per week at this point it's a very hot topic and i have a lot of thoughts on it so today i'm finally gonna answer it and besides just knowing who to hire one of the other questions that i hear a l... Read More

Key Insights

• Hiring decisions should be based on your strengths, weaknesses, and business goals. Identifying tasks that aren't in your 'zone of genius' can guide you on who to hire first.
• MarketerHire is a platform that connects businesses with top freelance marketers, offering flexibility with an acceptance rate lower than Harvard's.
• Tracking your time as a business owner is crucial. It helps identify tasks that consume most of your time and those that you are efficient at.
• Creating a list of tasks you enjoy and dislike, alongside your business goals, can help determine which roles to hire for.
• Hiring on a project basis initially is recommended. It allows for flexibility and cost efficiency, especially for small businesses or startups.
• First hires often include roles that handle administrative tasks like email management, which can free up time for more strategic activities.
• Community management is vital for membership groups, requiring daily engagement and problem-solving to maintain a thriving community.
• Freelancers can be hired for one-time projects like website development or brand photography, which are essential for establishing an online presence.

Questions & Answers

Q: Why is MarketerHire recommended for hiring freelancers?

MarketerHire is recommended because it connects businesses with top freelance marketers and offers flexibility in hiring. With a low acceptance rate of under 4%, it ensures access to high-quality talent. This platform allows businesses to hire on a flexible basis, which is particularly beneficial for startups or those not yet ready for full-time hires.

Q: How should a business owner decide who to hire first?

A business owner should first assess their strengths, weaknesses, and business goals. Tasks that are outside their expertise or consume a lot of time should be prioritized for hiring. It's important to track time spent on various tasks and list down what they enjoy and dislike doing to guide hiring decisions.

Q: What is the benefit of hiring on a project basis initially?

Hiring on a project basis initially offers cost efficiency and flexibility, allowing businesses to test the waters with freelancers without committing to a full-time salary. It provides an opportunity for both the business and freelancer to evaluate compatibility and effectiveness before deciding on a long-term arrangement.

Q: What roles did Latasha hire first in her business journey?

Latasha's first hire was an administrative assistant to manage her emails, which helped streamline communication and improve client interactions. She also hired a community manager for her membership group to handle daily engagement and operational tasks, ensuring the community remained active and well-managed.

Q: Why is time tracking important for business owners?

Time tracking is crucial as it helps business owners identify tasks that consume most of their time and those they are efficient at. This insight allows them to determine which tasks can be delegated, ensuring they focus on strategic activities that drive business growth. Tools like Toggl or HoneyBook can assist in this process.

Q: How can a business owner identify tasks to delegate?

A business owner can identify tasks to delegate by tracking their time and listing tasks they enjoy and dislike. Tasks that fall outside their expertise or take up significant time should be prioritized for delegation. Additionally, considering business goals and projects that require more bandwidth can guide decisions on what to delegate.

Q: What is the role of a community manager in a business?

A community manager is responsible for daily engagement and nurturing a membership group or community. They handle tasks like approving members, resolving billing issues, and answering queries, which helps maintain a thriving community. This role is essential for ensuring consistent interaction and addressing member needs effectively.

Q: What are some one-time project hires a business might consider?

Businesses might consider hiring freelancers for one-time projects such as website development, brand photography, or social media strategy creation. These projects are essential for establishing an online presence and can be completed by specialists without the need for long-term commitments, allowing businesses to allocate resources efficiently.

Summary & Key Takeaways

• Latasha discusses the importance of hiring based on personal business needs and weaknesses. She emphasizes using platforms like MarketerHire for flexible and high-quality freelance marketing talent. The video highlights the significance of tracking time and identifying tasks that are not within one's expertise to determine hiring priorities.

• Starting with project-based hires is recommended for cost efficiency and flexibility. Latasha shares her hiring journey, starting with an administrative assistant to handle emails and a community manager for her membership group, highlighting the importance of these roles in managing time and maintaining business operations.

• The video outlines various roles Latasha has hired for, including video editing and partnerships management, showcasing how these hires have allowed her to focus on strategic business activities. She encourages viewers to consider their own business needs and potential hires to support growth and efficiency.