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These Youtube Mistakes are COSTING you Subscribers (DO THIS INSTEAD!)

29.7K views
•
November 22, 2020
by
Vanessa Lau
YouTube video player
These Youtube Mistakes are COSTING you Subscribers (DO THIS INSTEAD!)

TL;DR

Improve audio and front-load content to retain YouTube subscribers.

Transcript

You get to the point, better audio quality, knowing this number is going to be  game-changing for when you create your content. [inaudible] Hi, everyone. Welcome back to my channel, the  best place for new coaches, content, creators, and entrepreneurs. Today, we're going to talk about  YouTube mistakes that are costing you subscribers now, sorry, i... Read More

Key Insights

  • Invest in better audio over a camera as poor audio can drive viewers away, affecting subscriber growth.
  • Front-load important keywords in video titles to ensure they are visible across various platforms and devices.
  • Utilize YouTube cards effectively by placing them within the average view duration to increase channel engagement.
  • Understanding average view duration helps in placing crucial content and calls to action earlier in the video.
  • Being known for a specific niche or expertise on YouTube helps attract and retain a dedicated subscriber base.
  • Optimize your YouTube channel homepage with a clear cover banner and organized playlists to attract subscribers.
  • Keep video intros concise to quickly engage viewers, as long intros can deter viewer retention.
  • Avoid over-editing videos as excessive sound effects and cuts can distract viewers and reduce engagement.

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Questions & Answers

Q: Why is audio quality more important than video quality on YouTube?

Audio quality is crucial because poor audio can drive viewers away, leading to decreased watch time and subscriber loss. Viewers are more likely to tolerate lower video quality if the audio is clear and engaging. Investing in good audio equipment ensures that your message is conveyed effectively, keeping viewers engaged and more likely to subscribe.

Q: What does front-loading mean in the context of YouTube videos?

Front-loading involves placing the most important information, such as keywords in titles, calls to action, and crucial content, at the beginning of the video or its metadata. This strategy ensures that viewers and search algorithms quickly understand the video's purpose, increasing the likelihood of clicks and subscriptions.

Q: How can understanding average view duration help in video content creation?

Knowing the average view duration helps creators place key content and calls to action earlier in the video, ensuring they reach more viewers before they drop off. This data-driven approach optimizes engagement and encourages viewers to watch more content, potentially leading to increased subscriptions.

Q: Why is it important to be known for something specific on YouTube?

Being known for a specific niche or expertise helps build a dedicated audience that knows what to expect from your channel. This consistency attracts viewers interested in that niche, making them more likely to subscribe and engage with your content regularly, fostering community growth.

Q: What are some key elements to optimize on a YouTube channel homepage?

Key elements include a clear and informative cover banner that communicates the channel's value, frequency of posts, and mission. Organizing playlists on the homepage can also highlight important content, making it easier for potential subscribers to understand what the channel offers and encouraging them to subscribe.

Q: How can long video intros affect viewer retention?

Long intros can lead to viewer drop-off as they delay the delivery of the main content. Viewers often seek quick solutions or entertainment, so extended intros can frustrate them and lead to early exits, reducing watch time and the likelihood of gaining new subscribers.

Q: What are the risks of over-editing YouTube videos?

Over-editing, such as excessive use of sound effects and frequent cuts, can distract viewers and make the content hard to follow. This can lead to viewer frustration, decreased engagement, and reduced likelihood of completing the video, ultimately affecting subscriber growth negatively.

Q: How can editing enhance YouTube videos without overdoing it?

Effective editing involves using sound effects, graphics, and B-roll judiciously to enhance storytelling and maintain viewer interest. Striking a balance between engaging visuals and clear audio helps retain viewer attention without overwhelming them, leading to better viewer retention and increased chances of gaining subscribers.

Summary & Key Takeaways

  • The video emphasizes the importance of investing in quality audio equipment over video cameras to retain viewers and increase subscriber count. It also highlights the necessity of front-loading important content and keywords in titles, cards, and video content to capture viewer interest early.

  • Understanding and leveraging average view duration is crucial for placing calls to action and important content effectively. The video suggests that being known for a specific niche on YouTube can significantly enhance subscriber growth.

  • Optimizing the YouTube channel homepage with clear messaging and organized playlists can improve subscriber conversion. Keeping intros short and avoiding over-editing are also recommended to maintain viewer engagement and retention.


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