Google Ads Targeting vs Observation AKA Google AdWords Target And Bid vs Bid Only

TL;DR

Learn about the differences between targeting and observation in Google Ads search and display campaigns, and how to effectively use them for better campaign performance.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over Google ads targeting vs. Google Ads Observation specifically in search and display campaigns so when it comes to video campaigns only targeting targeting your only option you don't have observation options for video campaigns so I'm just gonna bre... Read More

Key Insights

• 🎯 Google Ads introduced new terms for targeting and observation, which were previously known as target and bid vs. bid only in Google AdWords.
• 🎯 Targeting in display campaigns allows advertisers to choose audiences, placements, and topics, while observation enables them to analyze performance without changing targeting settings.
• ⚾ Bid adjustments can be made based on observation data to optimize campaign performance on specific placements or topics.
• 👨‍🔬 Observation is recommended for search campaigns as it provides more flexibility in monitoring performance and making bid adjustments.
• 🎯 Video campaigns only offer targeting as an option, without the ability to observe performance.

Questions & Answers

Q: What is the difference between targeting and observation in Google Ads campaigns?

Targeting allows advertisers to select specific audiences, placements, and topics for their ads, while observation allows them to monitor performance without changing targeting settings.

Q: How can observation help in optimizing ad performance?

Observation allows advertisers to gather data on how different placements and topics perform, and make bid adjustments accordingly to optimize their campaign performance.

Q: Can observation be used in video campaigns?

No, observation is not available for video campaigns. Only targeting is available for video campaigns in Google Ads.

Q: What is the recommended usage of targeting and observation in display campaigns?

In display campaigns, both targeting and observation can be used for audiences, placements, and topics. However, observation is recommended for search engine journal com or other websites that perform better for specific audiences.

Summary & Key Takeaways

• This video discusses the difference between targeting and observation in Google Ads search and display campaigns.

• Targeting allows advertisers to specify specific audiences, placements, and topics for their ads, while observation allows them to monitor and analyze performance without changing targeting settings.

• By observing data from different placements and topics, advertisers can make bid adjustments to optimize their campaign performance.