Matt and Abby | Navigating Trends vs Original Content

TL;DR

Consistency and finding your niche are crucial for growth on platforms like TikTok, and hopping on trends while adding a personal twist can be highly effective.

Transcript

how do you find the balance between like like the trends and and and what you want to create like are there ever any Trends you're like I really don't feel like doing this trend you know what I mean that's really good so I would say something that helped us grow early on is we did not only did we like post a ton like we were posting like five video... Read More

Key Insights

• 🤩 Consistency and regular posting are key to growth on TikTok.
• ❓ Starting out, it's important to focus on creating content consistently and figuring out your niche.
• 🏛️ Developing a niche helps build recognition and a dedicated audience.
• 🤞 Hopping on trends and adding a personal twist can greatly increase visibility and growth.
• 🛩️ Following trends may be more crucial for smaller creators to gain initial attention.
• 💱 It's essential to remain adaptable and always be willing to evolve and change your content.
• 👶 Established creators can still benefit from participating in trends to attract new audiences.

Questions & Answers

Q: How important is consistency when trying to grow on TikTok?

Consistency is highly important as it allows your audience to get accustomed to seeing your content and builds trust. Regularly posting helps increase visibility and engagement, contributing to growth.

Q: Should new creators focus on following trends or developing their own content?

New creators should start by following trends to leverage their popularity and gain exposure. However, it is crucial to add a personal twist or creative element to stand out from the crowd and develop their own unique brand.

Q: How often should one participate in trends on TikTok?

Participating in trends should be based on personal interest and relevance to your niche. If a trend aligns with your content style or can be adapted to fit your brand, it's worth hopping on. However, it's not necessary to participate in every trend.

Q: Do trends continue to be relevant for established creators?

Yes, trends can still be valuable for established creators. By putting their own spin on trends, they keep their content fresh and attract new audiences who may have missed the trend initially. Trends also provide an opportunity to experiment and engage with the platform's algorithm.

Summary & Key Takeaways

• Posting consistently and frequently on platforms like TikTok is still effective for growth, but the specific number of posts per day may vary.

• Starting out, it's important to focus on figuring out your niche and consistently creating content before refining it based on audience preferences.

• Developing a niche is crucial for gaining recognition and building a dedicated audience, although it's important to evolve and provide variety to retain interest.