The Power of Facebook Advertising Explained for 2019

TL;DR

Wish, a shopping app, is a potential threat to Amazon, generating billions in revenue, with 98% of their ad spending on Facebook.

Transcript

• How many people here have bought something on Wish? The shopping app, raise your hands. Raise it high, own it, don't be scared. Cool, how many people here have never heard? It's cool, I need the honesty here and everyone's very fucking like this. How many people here have never heard of Wish, the shopping app? Raise your hands. This is the best m... Read More

Key Insights

• 👾 Wish is a potential threat to Amazon, as it is generating billions in revenue and could rival Amazon's dominance in the e-commerce space.
• 🫠 The founders of Wish have a background in ad technology, which has contributed to their success in advertising on Facebook.
• 👯 Despite their success, Wish is relatively unknown to many people, highlighting the need for increased awareness and marketing efforts.
• 👨‍💼 Many businesses are still allocating the majority of their marketing budget to traditional channels, while successful brands are investing heavily in influencer marketing and social media platforms.
• 🔊 Authenticity, high volume of content, and targeted distribution are key factors in successful marketing campaigns.
• 🥺 More creative content needs to be produced, as repetition can lead to consumer fatigue.
• ❓ Testing and experimentation are crucial in determining the effectiveness of marketing strategies, rather than relying on philosophical debates.

Questions & Answers

Q: How much revenue is Wish currently generating?

Wish is generating between three to six billion dollars in revenue.

Q: Who are the founders of Wish?

The founders of Wish are former Google engineers who worked on Google ad words.

Q: What percentage of their advertising budget does Wish spend on Facebook?

Wish spends 98% of their advertising budget on Facebook.

Q: Are people aware of what Wish is?

More than half of the people surveyed in the room were unaware of what Wish is.

Summary & Key Takeaways

• Wish is a shopping app that is generating between three to six billion dollars in revenue and is considered a potential threat to Amazon.

• The founders of Wish are former Google engineers who worked on Google ad words and are spending 98% of their advertising budget on Facebook.

• Despite their success, more than half of the people surveyed in the room were unaware of what Wish is.