The Power of Facebook Advertising Explained for 2019 | Summary and Q&A

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November 16, 2018
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GaryVee
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The Power of Facebook Advertising Explained for 2019

TL;DR

Wish, a shopping app, is a potential threat to Amazon, generating billions in revenue, with 98% of their ad spending on Facebook.

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Key Insights

  • 👾 Wish is a potential threat to Amazon, as it is generating billions in revenue and could rival Amazon's dominance in the e-commerce space.
  • 🫠 The founders of Wish have a background in ad technology, which has contributed to their success in advertising on Facebook.
  • 👯 Despite their success, Wish is relatively unknown to many people, highlighting the need for increased awareness and marketing efforts.
  • 👨‍💼 Many businesses are still allocating the majority of their marketing budget to traditional channels, while successful brands are investing heavily in influencer marketing and social media platforms.
  • 🔊 Authenticity, high volume of content, and targeted distribution are key factors in successful marketing campaigns.
  • 🥺 More creative content needs to be produced, as repetition can lead to consumer fatigue.
  • ❓ Testing and experimentation are crucial in determining the effectiveness of marketing strategies, rather than relying on philosophical debates.

Questions & Answers

Q: How much revenue is Wish currently generating?

Wish is generating between three to six billion dollars in revenue.

Q: Who are the founders of Wish?

The founders of Wish are former Google engineers who worked on Google ad words.

Q: What percentage of their advertising budget does Wish spend on Facebook?

Wish spends 98% of their advertising budget on Facebook.

Q: Are people aware of what Wish is?

More than half of the people surveyed in the room were unaware of what Wish is.

Summary & Key Takeaways

  • Wish is a shopping app that is generating between three to six billion dollars in revenue and is considered a potential threat to Amazon.

  • The founders of Wish are former Google engineers who worked on Google ad words and are spending 98% of their advertising budget on Facebook.

  • Despite their success, more than half of the people surveyed in the room were unaware of what Wish is.

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