Link Building Tactics No One is Talking About

TL;DR

Discover innovative link building tactics that are largely unexplored.

Transcript

Today, I'm going to share some new link building tactics that I haven't heard anyone talk about. And because no one's talking about them, some of these are untapped tactics ripe for the taking. So let's get started with the first link building tactic and that's guest post updates. Now, with typical guest posts, you pitch editors and owners of websi... Read More

Key Insights

• Guest post updates involve updating existing web pages with quality backlinks, offering a mutually beneficial arrangement for both parties.
• Redirect link building targets 301 redirects to irrelevant pages, allowing you to pitch for a more contextually appropriate link.
• The product feedback technique involves offering your product to authors of listicles for feedback, potentially earning a mention in their articles.
• Using Google Ads to promote link-bait pages can help you enter the 'vicious cycle' of SEO by driving initial exposure and link acquisition.
• Guest post updates can revive organic traffic and rankings for freshness-dependent queries, benefiting both the content creator and the website owner.
• Redirect link building is advantageous because it capitalizes on the abundance of irrelevant redirects, offering a fresh angle for outreach.
• Offering a free sample of your product in exchange for feedback is a non-spammy approach to earn links and valuable product insights.
• Google Ads can be strategically used to boost the visibility of content that naturally attracts links, leveraging search demand for link acquisition.

Questions & Answers

Q: What is the main advantage of guest post updates?

Guest post updates allow you to update existing pages with quality backlinks, which means you gain a link from a page with established authority and backlinks. This approach is more impactful than traditional guest posts because it leverages the existing PageRank and authority of the updated page.

Q: How does redirect link building differ from broken link building?

Redirect link building focuses on 301 redirects to irrelevant pages rather than 404 errors. By identifying these redirects, you can reach out to those linking to the irrelevant page and offer a more contextually appropriate link to your content, thus improving link relevance and authority.

Q: What is the product feedback technique?

The product feedback technique involves finding blog posts ranking for queries related to your product where you are not featured. You offer the authors your product in exchange for feedback, and if they like it, you can ask to be included in their article. This method is non-spammy and provides valuable product insights.

Q: How can Google Ads contribute to link building?

Google Ads can be used to promote link-bait pages, allowing you to buy your way to the top of the SERP. This exposure can initiate the 'vicious cycle' of SEO, where the top-ranking result naturally earns more links due to its visibility, thus maintaining its position and acquiring more backlinks over time.

Q: What is the 'vicious cycle' of SEO?

The 'vicious cycle' of SEO refers to the phenomenon where the top-ranking search result receives the most exposure, leading to more natural link acquisition. This continuous link growth helps maintain its top-ranking position, further increasing its visibility and link potential, creating a self-sustaining cycle.

Q: What criteria should be used to find guest post update prospects?

To find guest post update prospects, use a tool like Content Explorer to search for pages with quality backlinks and set filters for referring domains and domain rating. Look for pages with declining traffic trends that were last updated several years ago, indicating potential for revival with fresh content.

Q: Why is redirect link building considered underutilized?

Redirect link building is underutilized because many people overlook 301 redirects to irrelevant pages, focusing instead on broken links. This means there are numerous opportunities to pitch for more contextually appropriate links, as irrelevant redirects often go unnoticed and uncorrected by webmasters.

Q: What ethical considerations are there in the product feedback technique?

While offering products in exchange for feedback, it's important to avoid explicitly exchanging monetary value for backlinks, as this violates Google's terms of service. Instead, offering a sample of your product for genuine feedback is ethical and can lead to natural mentions in articles if the product is well-received.

Summary & Key Takeaways

• The video introduces unique link building tactics like guest post updates, redirect link building, and using Google Ads to earn links. Each method provides a fresh approach to acquiring backlinks by leveraging existing content, redirect opportunities, and product feedback.

• Guest post updates allow you to update existing pages with quality backlinks, while redirect link building focuses on correcting irrelevant 301 redirects. Both tactics aim to enhance link authority and relevance.

• The product feedback technique offers products to authors for feedback, potentially earning mentions in their content. Using Google Ads for link-bait pages can help initiate the SEO 'vicious cycle' by driving exposure and links.