How Does DoorDash's Page Earn $41M Monthly?

TL;DR

DoorDash's 'restaurants near me' page generates significant traffic value by ranking high for lucrative local search queries. Despite lacking specific local content, it effectively serves user intent through a simple, user-friendly interface, offering food delivery options. The page's success is attributed to strategic internal linking and matching search intent better than competitors.

Transcript

DoorDash reported 850 million dollars in revenue in 2019. And in 2020, that number grew by over 300% with a reported revenue of 2.9 billion dollars. Now, this crazy growth rate was mainly fueled by the pandemic. People weren't going to restaurants and as a result, food delivery exploded. Now, while DoorDash and their adversaries were all beneficiar... Read More

Key Insights

• DoorDash's page ranks high for 'restaurants near me' queries despite lacking specific local content.
• The page's traffic value is estimated at $41.6 million per month, driven by high transactional intent queries.
• Internal linking strategy boosts page authority, passing link equity to the 'restaurants near me' page.
• DoorDash's page serves user intent by offering food delivery options, unlike competitors' directory-style listings.
• The page uses a floating call-to-action to enhance user experience and encourage engagement.
• DoorDash's SEO strategy includes targeting 'near me' queries, which have high commercial intent.
• The page's success is partly due to PR cycling, distributing link equity across related pages.
• DoorDash's approach combines calculated risks with hedging strategies, ensuring consistent traffic growth.

Questions & Answers

Q: How does DoorDash's 'restaurants near me' page generate $41 million per month?

DoorDash's page generates an estimated $41 million per month in traffic value by ranking high for lucrative 'near me' queries. These queries have high transactional intent, leading to significant organic traffic. The page serves user intent effectively by offering food delivery options, unlike competitors' directory-style listings.

Q: Why does DoorDash's page rank well for 'restaurants near me' queries?

The page ranks well due to its effective matching of user intent, offering food delivery options that competitors do not. Strategic internal linking boosts its authority, while the page's design and floating call-to-action enhance user experience. These factors contribute to its high search rankings.

Q: What role does internal linking play in DoorDash's SEO strategy?

Internal linking is crucial in DoorDash's SEO strategy, as it helps distribute link equity across related pages. This boosts the authority of the 'restaurants near me' page, enhancing its search rankings. The strategy involves linking from authoritative pages to pass PageRank effectively, contributing to consistent traffic growth.

Q: How does DoorDash's page serve user intent better than competitors?

DoorDash's page serves user intent better by providing a straightforward, user-friendly interface that offers food delivery options. Unlike competitors' directory-style listings, the page directly transacts with visitors, meeting their needs for convenience and immediacy in finding local restaurants and ordering food.

Q: What is the significance of 'near me' queries for DoorDash?

'Near me' queries are significant for DoorDash due to their high commercial intent. These queries indicate users' readiness to purchase, making them lucrative for businesses. By effectively targeting these queries, DoorDash captures significant organic traffic, contributing to the page's high traffic value and overall success.

Q: How does DoorDash's page use a floating call-to-action?

The page uses a floating call-to-action to enhance user experience by keeping the option to engage with the site visible as users scroll. This design choice encourages interaction and makes it easier for users to take action, such as ordering food, thereby improving conversion rates on the page.

Q: What are the key takeaways from DoorDash's SEO strategy?

Key takeaways from DoorDash's SEO strategy include the importance of matching user intent, using strategic internal linking, and targeting high-intent queries. The strategy involves taking calculated risks, such as creating catchall 'near me' pages, while hedging with city-specific pages to maintain consistent traffic growth.

Q: Why is DoorDash's approach to 'near me' pages considered a calculated risk?

DoorDash's approach to 'near me' pages is considered a calculated risk because it deviates from typical directory-style pages, focusing instead on a catchall strategy. This approach effectively captures high-intent searches, but DoorDash hedges this risk by maintaining city-specific pages, ensuring they cover both broad and specific search intents.

Summary & Key Takeaways

• DoorDash's 'restaurants near me' page achieves high traffic value by ranking for lucrative local queries. The page effectively serves user intent through a simple interface and food delivery options, despite lacking specific local content. Strategic internal linking and understanding search intent contribute to its success.

• The page's estimated traffic value of $41.6 million per month highlights its effectiveness in capturing high-intent searches. DoorDash uses internal linking to distribute link equity across related pages, enhancing overall SEO performance. The page's design and floating call-to-action improve user experience.

• DoorDash's SEO strategy focuses on 'near me' queries, which have significant commercial intent. The page's success is attributed to its ability to meet user needs better than competitors. By taking calculated risks and hedging with city-specific pages, DoorDash maintains consistent traffic growth.