Send Flowers On July 12th

TL;DR

This video discusses the importance of surprising gestures in media and highlights the example of sending flowers to generate more value and engagement.

Transcript

hey everyone it's me Gary um so I want to make this video there's a classic kind of video in my world where I cold call um advertisers and sell them advertising for my fake beer show and it's done quite well and a lot of you have seen that and thanks for that can we link that in the YouTube thing cool um but today I want to make a point about how y... Read More

Key Insights

• 🤪 Surprise gestures in media can create more value and engagement by going beyond expectations.
• 🤟 Personalized gestures, such as sending flowers with a heartfelt message, can have a stronger emotional impact.
• 😮 Businesses should focus on bringing value and making an extra effort to surprise customers and employees.
• 🐕‍🦺 Social media platforms, like Twitter, can be used to crowdsource recommendations and engage with potential partners or service providers.
• 😮 The emotional high from a surprise gesture can outweigh the cost and bring long-term benefits.
• 🏛️ Creating a positive and memorable customer experience is crucial in building loyalty.
• 🤑 Surprising gestures can generate word-of-mouth marketing and increase brand awareness.

Questions & Answers

Q: Why does Gary Vaynerchuk believe surprising gestures are important in media?

Gary believes that surprising gestures bring more value to the situation and can create a stronger emotional connection with customers. By going beyond expectations, businesses can differentiate themselves and generate more engagement.

Q: How did Gary surprise his wife with flowers in this video?

Gary asked his Twitter audience to recommend the best flower shop in New York and engaged with H Bloom. He then called the flower shop, placed an order for a single stem white orchid, and had it delivered to his wife, Lizzy, as a surprise gesture.

Q: How does this surprise gesture create more value and engagement?

By sending flowers randomly on a specific date, Gary gets extra points from his wife for the unexpected effort. This applies to businesses too - surprising customers or employees when they least expect it can result in a higher emotional impact, leading to increased engagement and loyalty.

Q: What message does Gary include with the flowers for his wife?

Gary includes a personal message that says, "I love you with all my heart boo boo bear." This adds a touch of sweetness and affection to the surprise gesture, making it even more special.

Summary & Key Takeaways

• Gary Vaynerchuk explains the power of surprising gestures in media and emphasizes the need to bring value to situations.

• He shares his experience of sending flowers to his wife in a new and unexpected way, demonstrating how this can create a stronger emotional impact.

• The video showcases how a simple act of surprise can result in increased impressions, engagement, and loyalty from customers.