SPS 056: Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)

TL;DR

Robert Kiyosaki shares his journey of self-publishing his book, Rich Dad Poor Dad, and how it kickstarted his entrepreneurial career.

Transcript

hey chandler bolt here and joining me today uh is a man who needs no introduction but i'll give one anyway uh mr robert kiyosaki so robert's the author of over 18 books including rich dad poor dad which is arguably the number one personal finance book of all time selling over 40 million copies crazy he's also the host of rich dad radio you can chec... Read More

Key Insights

• 🤳 Successful self-publishing requires persistence and innovative marketing strategies.
• 🏛️ Building a personal brand can create additional opportunities for success.
• 📔 Public relations and publicity are valuable tools for promoting a book and reaching a wider audience.
• 🤑 Financial education is crucial, and traditional systems often fall short in teaching people about money and investing.
• 💄 Failure and making mistakes are important aspects of the entrepreneurial journey and should be embraced as learning opportunities.

Questions & Answers

Q: Why did Robert Kiyosaki choose to self-publish his book?

Kiyosaki self-published his book because he faced rejection from publishers and wanted to get his message out without relying on traditional routes.

Q: How did Kiyosaki overcome the initial challenges in selling his self-published book?

He placed copies of his book in a car wash, which helped him generate sales. Later, Amway picked up the book, leading to its success and allowing Kiyosaki to reach a wider audience.

Q: What role did branding play in Kiyosaki's success?

Kiyosaki realized the power of branding through his experiences with companies like Ocean Pacific. This understanding led him to focus on building his own brand, which is why he now licenses his products to other companies.

Q: How did Kiyosaki incorporate the cash flow board game into his brand?

The cash flow game was created as a companion to the book, further reinforcing Kiyosaki's mission of financial education. The game allowed people to learn about financial concepts in a practical and interactive way.

Summary & Key Takeaways

• Robert Kiyosaki initially self-published his book, Rich Dad Poor Dad, after facing rejection from publishers.

• He faced challenges in selling the book initially, but turned to innovative strategies like placing copies in a car wash, which eventually led to success.

• The book became a bestseller after being picked up by Amway and featured on The New York Times list, boosting Kiyosaki's brand and paving the way for his future books and board games.