​​How to Animate a Logo: Prep Your Storyboard

TL;DR

Learn how to create storyboards for motion design, using a circle as the guiding object to convey a brand's story.

Transcript

so once the design phase is finished I'm tasked with taking the design and taking the story that our strategists and the designer have created and trying to convey that through the logo lockup that I have in front of me it's then my job to be able to take that local lock up and convey that same story that we've been doing through the brand through ... Read More

Key Insights

• 🦮 Motion design storyboarding involves three main components: the guiding object, brand element, and final logo lockup.
• 💘 Visual cues, such as arrows, help communicate the motion and direction of the animation.
• 😥 Storyboarding provides a starting point for motion designers and helps explain the animation to clients or colleagues.
• 🦮 The choice of guiding object and brand element contributes to conveying the brand story effectively.
• 💐 Creating a clear composition and understanding the flow between components is crucial for successful motion design.
• 🦮 Storyboards serve as a guide and help establish the fundamentals of motion design, such as conveying emotion, characteristics, and momentum.
• ❓ Repetition in the storyboards ensures visual consistency and reinforces the brand's story.

Questions & Answers

Q: What is the purpose of storyboarding in motion design?

Storyboarding allows motion designers to visualize the composition and frames in order to plan and explain the motion to clients or colleagues. It provides a starting point for the animation process in After Effects.

Q: How does the choice of a guiding object impact the animation?

The guiding object, like a circle, sets the tone and character of the animation. It helps convey the brand's story and allows for easy addition of characteristics and keyframes. The circle provides contrast to the hard-edged logo lockup.

Q: Why is it important to include arrows and visual cues in the storyboards?

Arrows and visual cues help communicate the motion and movement to clients or colleagues. They provide a clear direction and understanding of how the animation will flow from one component to another.

Q: What role does the brand element (e.g., bar graph) play in the motion design?

The brand element represents a specific element of the brand story. In the example, a bar graph is chosen to represent the brand's focus on charts. It adds depth and context to the animation, reinforcing the brand's identity.

Summary & Key Takeaways

• The content discusses the process of motion design storyboarding, focusing on three components: the guiding object (a circle), a brand element (a bar graph), and the final logo lockup.

• Storyboarding helps visualize the composition and frames in After Effects, allowing for a clear explanation to clients.

• The transitions between components are explained, including the use of arrows and visual cues to convey motion.