Glassbooth.org | Ian Manheimer & Robert Boyle | Talks at Google

TL;DR

Glassbooth is a non-profit organization that uses an intuitive website to help users identify political candidates that align with their values and educate them on key issues.

Transcript

so yeah i want to acknowledge uh robert and mark who wasn't in the introduction um have both been with glassbooth since the start and our co-founders um with myself so uh we are excited to be here so you just click to flip through here yeah okay uh so we're excited to be here um leslie we live with um and she was always talking about uh google what... Read More

Key Insights

• ❓ Glassbooth believes that issues matter in politics, contrary to the belief that emotions and rhetoric are more influential in attracting voters.
• 💁 They identified a need for transparency in political information, as many voters are misinformed or have misconceptions about candidates' positions.
• 🚥 Glassbooth received a significant boost in traffic and recognition after being featured on CBS Evening News.
• 🐎 The media is primarily focused on the horse race aspect of elections, rather than policy and issues.
• 🖤 Glassbooth aims to address the lack of civic education and provide voters with accurate and accessible information through their platform.
• 🤗 Transparency and trust are crucial in today's media environment, and Glassbooth prioritizes these values by publishing their scoring algorithm and being open about their donors.

Questions & Answers

Q: Why did Glassbooth choose to partner with Google and use their free tools?

Glassbooth chose to partner with Google because they believe that Google is laying the foundation for entrepreneurship. They utilize Google's free tools like Gmail, Google Analytics, and Google Calendar to efficiently run their organization.

Q: How does Glassbooth help users find political candidates that align with their values?

Glassbooth created an intuitive website where users can answer a series of questions about their beliefs and values. Based on their responses, Glassbooth matches them with political candidates who support similar positions.

Q: What is the significance of Glassbooth being a nonprofit organization?

Glassbooth's nonprofit status is important because it ensures that they remain unbiased in their mission to help voters find the right candidate. They are overseen by the IRS and cannot be biased or partisan in their work.

Q: What are Glassbooth's plans for the future?

Glassbooth plans to expand its platform beyond the presidential election and cover other political races at the state, local, and congressional levels. They also aim to launch Glassbooth 2.0, which will provide users with ongoing education and opportunities to get involved.

Summary & Key Takeaways

• Glassbooth is a non-profit organization founded by Robert and Mark, aiming to help people find political candidates that align with their values.

• They started by identifying a small amount of money and took a trip to New York to secure a generous donation, which helped them kickstart their project.

• Glassbooth offers free tools such as Gmail, Google Analytics, and Google Calendar to run their organization efficiently.